Date of release: Monday, October 9, 2017

Colin ByrneHow creativity is the "new driving force" in the world of public relations is the topic of a talk at the University of Greenwich on Wednesday 1 November.

Colin Byrne, one of the UK's leading PR and public affairs practitioners, will be taking centre stage at the event, which is the latest in the university's Big Picture seminar series.

Joining Weber Shandwick in 1995, Colin rose to lead the firm's public affairs practice in London in 1997. He is now CEO and a senior member of the global management team.

Colin has also served in the Labour Party's communications team, becoming Head of Press and Broadcasting. He worked as deputy to the party's Communications Director, Lord Mandelson, who was Tony Blair's one-time lead strategist, and as press aide to senior figures such as Blair, Gordon Brown and Jack Straw.

The Big Picture events take place at the Greenwich Campus, in the Stephen Lawrence Building. Entry is on a first come, first served basis, and early arrival is recommended.

Run by the university's Business School, these seminars give high-profile speakers a chance to share their expert insights with staff, students and the public. Subjects include entrepreneurship, leadership and management, the economy and the media.

Business leader Veera Johnson, Lawrie Sanchez, a former international footballer and manager, and Lord Roger Liddle, a Labour member of the House of Lords, are among those in this year's Big Picture line up.

For more about future talks in the series:

To find out more about studying with the Business School:, email or call 020 8331 9000.

Story by Public Relations

Picture: Colin Byrne.