Branding Guidance


Guidance for bringing our brand to life, how to use it and where to find templates

Our brand is more than a logo and a colour palette, it's who we are and how we tell our story. We need to live our brand and deliver on the promises it communicates. Good advertising is not enough, we all have a part to play in delivering the brand promise.

Our brand is embodied through our values - Ambition, Creativity, Determination, Excellence and Inclusivity - and how we work with each other and our students.

The key elements are captured through the following statements:

  • Inspired teaching within a supportive culture
  • Ambitious solutions for the real-world
  • Celebrating the diverse, global community that is London
  • Focused on securing your future.

Our Brand book

Our new Brand book provides a guide for you on all aspects of our brand and includes sections on:

  • Key messages underpinning our brand
  • Our logo
  • Change lines
  • Colours
  • Typography
  • Photography
  • Portfolio. 

Our logo

Our default colour is blue, but please use either the black or white version when necessary. Please do not place the logo disproportionately, use the logo guidelines to guide you.

You can download the JPG and PNG files using the links below. If you need EPS versions of our logo, please contact the 

JPG filesBlueBlack 
PNG filesBlueBlackWhite

Campus maps

We've updated our campus maps for the 2017-18 academic year, you can download them from the Internal & Student news story. If you require a higher resolution file then please contact the 

Email signatures

Please do not redesign your email signature, Communications & Recruitment and ILS are looking at how we can deploy email signatures across the university and we will provide further information when available. The new format will look similar to our new style Business cards, which you can see in the Portfolio section of our Brand book.


A4 Letterheads and A5 door signs are now available in Word and our branded presentation is available in PowerPoint.  For further details, including where to find them please see the Internal News story: Templates, fonts, sub-brands and a new Brand book.

Video guidelines

Guidelines are available for internal staff and external agencies on best practices when filming for the university, including consent, formats, and interview styles. For further details: Video guidelines.

Brand session presentation

You can view the presentation used at the brand launch sessions, along with an electronic version of a pocket guide to our university

If you have any questions please send them to 

Watch the film

To support our new brand we've made a short film which brings our brand to life and shows how through inspired teaching and research we can transform lives.