'Simplicity is Bliss': Natural and Local Approaches to Transforming Wellness Consumers 


Dr Melanie Kay Smith is co-author of the book Health, Tourism and Hospitality: Spas, Wellness and Medical Travel (2013) with Dr László Puczkó and co-editor of The Routledge Handbook of Health Tourism (2016). She has also worked for more than twelve years on issues relating to health tourism, spas, wellness and wellbeing. She has lectured extensively on these subjects in Hungary, Estonia, Germany and Switzerland, and has published many books, journal articles and chapters in these areas. In addition, she has been an Expert Advisor for the Global Spa Summit (Wellness Tourism and Medical Tourism: Where do Spas Fit?), Gifts of Health (Islamic Wellness Traditions) and ETC/UNWTO (Health Tourism Study), as well as working on projects in the Baltic States and Balkan countries. She recently chaired a Working Group for an EU-funded four year COST project on Tourism, Wellbeing and Ecosystem Services. She has been an invited Keynote Speaker at international Health and Wellness Conferences in more than ten countries, as well as Chair of ATLAS for seven years and a Board member of EuroCHRIE.

Dr. Melanie will discuss about her research which is showing that consumers want to return to simple, natural, local wellness treatments delivered by people rather than technology and design.