Martin Riley Business School

Martin Riley was the Chief Marketing Officer of the Pernod Ricard Group from 2009 to 2014. Based in Paris, he was responsible for overseeing all the marketing activities in the Group, working with the brand companies and distributors in developing the Pernod Ricard brand portfolio around the world. The key brands included: Chivas Regal, Absolut Vodka, Havana Club, Jameson Irish Whiskey, Martell Cognac, Mumm and Perrier Jouet champagne.

Martin Riley joined the Pernod Ricard Group in 1997 as International Sales and Marketing Director, for the Irish Distillers Group in Dublin and then became International Marketing Director at Chivas Brothers in London. Married with four children, he is Member of Institute of Directors, Fellow of Royal Society for Arts and Manufacturers. He is the current President of the World Federation of Advertisers, a Brussels based organisation that is dedicated to marketing excellence and self-regulation in brand communication and represents 90% of global advertising spend.

Martin Riley delivered an invaluable insight into the world of marketing strategy, communication and implementation during a Big Picture Seminar in 2012.

Martin Riley, Former Chief Marketing Officer, Pernod Ricard