Date of release: Wednesday, October 16, 2013

Professor Robert CrossAn award-winning expert in business management and social networking has joined the University of Greenwich as a Visiting Professor.

Robert Cross, a Professor of Management at the University of Virginia, will be working within the university’s Centre for Business Network Analysis, part of its Business School.

His research focuses on how relationships and informal social networks are a hidden source of power and influence in the corporate world, and are the “real pathways” for getting things done in any organisation.These type of relationships and networks provide firms with a range of competitive advantages such as greater innovation, customer retention and profitability, more effective leadership and better quality of work life, he says.

Within his career Professor Cross has provided business expertise for more than 120 well known organisations, spanning sectors such as pharmaceuticals, software, electronics and computing, financial services and government. Ideas emerging from his research have resulted in two books, four book chapters and 23 articles, several of which have won awards. In 2007, he was the Top Ranked Professor in Business Week’s Student Surveys.

In addition to top scholarly outlets, Professor Cross’s work has been regularly published in journals including Harvard Business Review, California Management Review, Academy of Management Executive and Organizational Dynamics. His most recent book, The Hidden Power of Social Networks: Understanding How Work Really Gets Done in Organizations (Harvard Business School Press), has been favourably reviewed in The Wall Street Journal, Business Week, Fortune, The Financial Times and Time Magazine.

Of The Hidden Power of Social Networks, a reviewer at Harvard Business School wrote: “It is a must-read for anyone who wants to be a leader”.

He is also Founder and Research Director of The Network Roundtable, a self-funded consortia of more than 100 leading organisations, working with the University of Virginia to apply network techniques to critical business issues. The mission of the Roundtable is to bring leading-edge ideas into the classroom via technology, case studies and an executive speaker series.

To find out more about studying business at the University of Greenwich:, email or call 020 8331 9000.

Story by Public Relations