Date of release: Monday, February 5, 2018

A project which looks at new approaches to managing tourism destinations, which the University of Greenwich is a key partner of, has been selected as a contributor to the European Year of Cultural Heritage 2018.

The aim of the European Year of Cultural Heritage is to encourage people to discover and engage with Europe's cultural heritage, and to reinforce a sense of belonging to a common European space. The slogan for the year is: Our heritage: where the past meets the future.

The SHARE project is a four-year £1.1 million initiative funded by the European Union. It looks at innovative ways of sustainably managing Europe's cultural heritage, including the relevant use of 'smart' approaches, with partners in Croatia, Sweden, Italy, Spain, Romania and Hungary.

Dr Andres Coca-Stefaniak, Senior Lecturer at the University of Greenwich and a member of the Tourism Research Centre group, is coordinating the research for the SHARE project as Principal Investigator.

He says: "This distinction from the European Union builds on this project's research findings and exchange of good practices in the management of tourism destinations, such as Medellin, Spain, which we will be translating into tangible impacts on the ground by influencing local and regional policy-making across Europe.

"The university will be holding an event open to the public on Tuesday 12 June to share our project's findings and to discuss their implications for the management of heritage tourism destinations so that they adapt to rapidly changing visitor and resident expectations."

The SHARE project is one of six projects within the Interreg Europe programme co-funded by the European Regional Development Fund (ERDF) to be selected to contribute to the European Year of Cultural Heritage 2018.

For more on the university's Business School: http://www.gre.ac.uk/business

For more information on the SHARE project: http://www.interregeurope.eu/share/

Picture: Medellin, Spain, is an area set to benefit from European Year of Cultural Heritage research.

Story by Public Relations.