€5.4 million project is co-funded by the European Regional Development Fund (ERDF) through the Interreg VA crossborder (England- France) programme.

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Dr Petros Ieromonachou (principal investigator) and Dr J. Andres Coca-Stefaniak (co-investigator)

The project interprets markets (both traditional and specialist) as testbeds of innovation for entrepreneurs and as major contributors to tourism destinations through the visitor economy.

The main aim of the GO TRADE project is:

  • to increase visitor numbers to heritage market towns in England and France,
  • to support markets and their host town centres in these countries,
  • and to research what factors have the biggest impact on their success or failure.

Project start: July 2017
Project end: March 2021
More information on the GO TRADE project
News about the project

Project partnerships

  • Basildon Borough Council – Lead Partner
  • University of Greenwich
  • National Market Traders Federation
  • Great Yarmouth Borough Council
  • Castle Point Borough Council
  • Gravesham Borough Council
  • Town Centre Partnership Company (Great Yarmouth) Ltd
  • Visit Kent
  • Agence d'urbanisme et de développement Pays de Saint-Omer Flandre Intérieure
  • Communauté de Communes du Pays de Lumbres
  • Ville d'Amiens
  • Ville de Louvigné du Désert
  • Pas de Calais Tourisme
  • Chambre d'Agriculture du Nord-Pas-de-Calais
  • Ville De Caen
  • Office de Tourisme et des Congrès Caen la mer Normandie

Project aim

GO TRADE will improve and modernise the traditional markets offer across 19 markets in France and England to pilot a role for them as entry points for tourism.

The project will also create cross-border service quality brand (GO TRADE) that will strengthen the tourism product in the host towns of these markets in view of lengthening visitor stays as well as attracting new and repeat visitors.

The interventions (e.g. training of market traders) planned as part of this project will be made on the basis of research evidence gathered over a 3-year period.