Wednesday 9 May 2012
5pm - 7pm

This seminar will deliver an invaluable insight into the world of marketing strategy, communication and implementation in order to build product and business reputation and increase consumer awareness. Martin Riley will provide the audience with his industry knowledge, and explain the most effective way in which to utilise Marketing to increase productivity whilst maintaining a competitive edge.

This seminar will be an invaluable opportunity to anyone with an interest in:

  • Marketing
  • Public Relations
  • International Relations
  • Business and Entrepreneurship
  • Business Strategy
  • Business Growth and Development.


Martin Riley is the Chief Marketing Officer of the Pernod Ricard Group since 2009. Based in Paris, he is responsible for overseeing all the marketing activities in the Group, working with the brand companies and distributors in developing the Pernod Ricard brand portfolio around the world: Chivas Regal, Absolut Vodka, Havana Club, Jameson Irish Whiskey, Martell Cognac, Mumm and Perrier Jouet champagne.

Martin Riley joined the Pernod Ricard Group in 1994 as Vice-President, Marketing Allied Domecq and then occupied the functions of International Sales and Marketing Director, for the Irish Distillers Group in Dublin and International Marketing Director at Chivas Brothers in London. Married with four children, he is Member of Institute of Directors, fellow of Royal Society for Arts and Manufacturers.


Wednesday 9 May 2012, 5-7pm


Hosted in the King William Court, room 002, University of Greenwich, Old Royal Naval College, Park Row, London SE10 9LS


Free for all

Secure your place:

To secure your place, e-mail us with you full name, contact e-mail, contact number and organisation.

Useful Links:


This conference, hosted by the University of Greenwich, is being held at the Greenwich Campus, Old Royal Naval College.

The campus is based on a World Heritage Site on the banks of the river Thames. The university's largest campus is centred on three baroque buildings designed by Sir Christopher Wren at the end of the 17th century.
"More breathtaking than the Versailles of Louis XIV" is how The Independent newspaper described it.

The Borough of Greenwich is steeped in history. East meets West on the Meridian Line, which divides the hemispheres and marks longitude zero. The line runs through the courtyard of the 17th century Royal Observatory and indicates the spot from which Greenwich Mean Time is calculated.

For further information contact:

Conferences and Executive Development team
Telephone: +44 (0) 20 8331 9083

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  • Investment made Simple: A view from 30 years in the City
  • Growing a Small Entrepreneurial Business