Career and Professional Practice

Module summary

Module code: BUSI1334
Level: 6
Credits: 15
School: Business Faculty
Department: Human Res and Organisational Beh
Module Coordinator(s): Emma Mullen



The main focus of Career Professional Practice is to enhance students’ immediate and sustainable employability. The course aims to develop understanding and apply theoretical approaches to employability and career management. The course will develop a range of relevant personal skills and attributes that will enable students to gain entry into respective professional and managerial labour market within a local and/or global context. It will also increase a sense of professionalism among students by enhancing their relationship management skills, commitment to continuing professional development and reflective practice.

Learning outcomes

On successful completion of this course a student will be able to:

1. Critically assess a range of profiling techniques to increase self-awareness as well as create a unique, value-added personal brand statement and market this to potential employees in the graduate marketplace.
2. Develop relational management approaches including the cultivation and maintenance of formal and informal relationships within and outside the university.
3. Appreciate professional and ethical practice including continuous professional development and reflective practice in the field of HRM and Business Management.
4. Research and report trends in graduate employment and in selected industries both locally and globally as well as evaluate theoretical perspectives of career management.
5. Apply recruitment and selection processes most commonly used by employers, relative to current and future labour market conditions as well as employ and assess job search techniques including CV formulation and application letters.

Indicative content

• Theoretical perspectives of career management.
• Personal profiling including self-assessment and personal branding.
• Commercial awareness to include comparative industry, job sector and job role analysis, employer needs and expectations and achieving personal environment fit.
• Relationship management involving networking, teambuilding, emotional and cultural intelligence.
• Career management including application and selection processes. The application process features CVs, online applications, social media, letters of application, application forms. The selection process includes face-to-face interviews and assessment centres.
• Professionalism together with engagement with professional bodies and reflective practice to facilitate continuing professional development.

Teaching and learning activity

The course combines a range of teaching and learner-centred activities such as face to face lectures and workshops, facilitated by the course tutor, course team and external speakers including group-based and self-managed online tutorial activities. Other activities include use of a range of personal profiling techniques, self-assessment tools, assessment centre simulations, tutor and peer feedback and portfolio-building. The course will incorporate extended workshop activities that will facilitate action-learning as well as enhance students’ relationship management, reflection and evaluation skills.


Online portfolio - 100% weighting, 40% pass mark.
Outline Details - Portfolio includes: self-assessment, comparative industry analyses, CV, letter of application, reflections on assessment centre activities, evidence of course participation and engagement in career management activities. 4000 words.

Formative Assessment -
Online tutorial workbook and fortnightly workshops enable student to reflect and gain formative feedback on various activities relating to their assessment ie self-assessment, industry analysis, CV, letter of application, assessment centre activities and extended workshop activities.