International Entrepreneurship

Module summary

Module code: BUSI1692
Level: 7
Credits: 30
School: Greenwich Business School
Department: Business, Ops and Strategy
Module Coordinator(s): Jiawei Li

Specification

Aims

The module aims to examine how international business operations can have an influence on the international entrepreneurship firm. The module will highlight how entrepreneurs can conduct business in foreign markets.

Learning outcomes

On successful completion of this module a student will be able to:
1. Demonstrate knowledge and critical understanding of the theory and practice of International Entrepreneurship. Demonstrate knowledge and critically compare similarities and differences with the mainstream International Business field.
2. Critically analyse and demonstrate increased confidence in identifying the new trends that influence the International Entrepreneurship field.
3. Critically analyse and understand the factors that influence the design, management and financing of a start-up/family business.
4. Critically evaluate and identify new market opportunities, undertake substantial investigations to the creation of a new venture, demonstrate critical understanding of IPR issues in foreign markets.
5. Critically analyse and evaluate the market strategies that entrepreneurs can follow to internationalise their operations.
6. Demonstrate innovative solutions, synthesise and independently apply new approaches for the expansion of a new venture/family business.

Indicative content

The module will examine a number of aspects that influence the decision-making process of entrepreneurs when conduct international business. For example, why and how entrepreneurs internationalise their operations.

Part 1. Perspectives in International Entrepreneurship
This part will introduce the main theories in International Business and how the International Entrepreneurship field emerged. There will be also an examination on born global companies and how those differ from traditional companies. The challenges and opportunities of family businesses will be also introduced. Finally, the importance of international social entrepreneurship will be introduced.

Part 2. Identifying opportunities in the international arena
This part will introduce the identification of opportunities. Causation and effectuation will be examined as well as discovery and creation of opportunities. The importance of networks in identifying opportunities will be also examined.

Part 3. Networks and managing partners/partnerships
This part will introduce the role of networks and how international entrepreneurs can manage their partners and partnerships. It will be also introduced how SMEs can establish partnerships with MNEs.

Part 4. Internationalisation choices in International Entrepreneurship
This part will introduce the different choices of entrepreneurs to internationalise their operations. How companies develop their business. It will be also examined the legal and other IP issues that entrepreneurs might face in international markets.

This module will offer students the opportunity to reflect on various challenges that an entrepreneur might face in international arena. In addition, students will develop their critical thinking and will have to deal will practical issues that they will deal with in the future.

The assessment strategy is designed in such a way where real world business examples will be used. The assignments will assist students to use and refer to real world cases.

Teaching and learning activity

International Entrepreneurship refers to soft and hard skills that students have to develop. The structure of the module will be:
• One hour lecture.
• Two hours workshop.
Students will be introduced to the main theoretical aspects in the lecture and there will be a more practical approach in the workshops where students will have to use real world examples. The students will be able to develop a number of skills based on the activities. For example, they will learn how to capture opportunities in foreign markets (analytical skills), and will also learn how to understand if those opportunities can assist the growth of their company (critical skills). Cases will be also used so students will understand how entrepreneurial firms correspond and handle the challenging international environment.

Assessment

Presentation: 30% weighting, 50% pass mark.
Learning Outcomes: 1 - 6.
Word Length: 15 mins group presentation + 10 mins Q&A.
Outline Details: Students will work in groups to develop a business idea and collaboratively conduct an analysis of all essential steps required to internationalise its operations.

Report: 70% weighting, 50% pass mark.
Learning Outcomes: 1 - 6.
Word length: 3000 words
Outline Details: An individual report on how a small or family-owned business internationalise its operations, supported by relevant academic literature on family business and international entrepreneurship.