Pi-Chi Chen

Dr Pi-Chi Chen MA, MBA, PhD

Senior Lecturer in International Business

Key details

Dr Pi-Chi Chen

Senior Lecturer in International Business

Dr Pi-Chi Chen is a lecturer in International Business at the Department of International Business and Economics.

Prior to joining the University of Greenwich, she worked as stockbroker covering Asia-Pacific equity markets in the City of London. She was responsible for performing fundamental analysis and identifying industry and franchise factors that lead to a stock's outperformance. Previously she was sessional lecturer and research associate at the School of Business, Economics and Informatics, Birkbeck College, University of London.

Responsibilities within the university

  • Course tutor
  • Project supervisor


  • Associate of Chartered Institute for Securities & Investment (CISI)

Research / Scholarly interests

In her PhD, Dr Chen empirically explore the differentiation, interdependence and co-evolution towards increasing complexity of the strategy choices of foreign subsidiaries of multinational corporations (MNCs) and their functional value-adding activities. The evolution towards strategic complexity suggests further strategy interdependence between subsidiaries and functional activities, and the emergence of MNCs with increasingly differentiated networks of value-adding activities rather than the 'normative' transnational, heterarchical or multifocal MNCs.

Her research interests include:

  • International business strategy
  • Multinational enterprises based in emerging markets
  • Multinational networks and subsidiaries
  • Value chain activities

Recent publications


Chen, Pi-Chi and , Kim, Young-Chan (2016), US Firms’ Business Competence in the Taiwanese IT Industry. Springer International Publishing. In: , , , . Springer International Publishing, (1st) . ISBN: 9783319320274 (doi: http://dx.doi.org/10.1007/978-3-319-32028-1) NB Item availability restricted.

Book section

Chen, Pi-Chi and , Kim, Bui (2020), Global integration or local responsiveness? Insights from the case of Chinese MNEs in India. Springer International Publishing. In: , , In: Young-Chan Kim (ed.), China-India Relations: Geo-political Competition, Economic Cooperation, Cultural Exchange and Business Tie. Springer International Publishing, Cham, Switzerland (1st) . pp. 119-138 . ISBN: 9783030444242 (doi: https://doi.org/10.1007/978-3-030-44425-9_7) NB Item availability restricted.

Chen, Pi-Chi and , (2018), The development path of WeChat: Social, political and ethical challenges. Palgrave Macmillan. In: , , In: Young-Chan Kim, Pi-Chi Chen (eds.), The Digitization of Business in China: Exploring the Transformation from Manufacturing to a Digital Service Hu. Palgrave Macmillan, Cham . pp. 127-152 . ISBN: 9783319790480 (doi: https://doi.org/10.1007/978-3-319-79048-0_5) NB Item availability restricted.

Conference proceedings

Kim, Young-Chan and , Chen, Pi-Chi (2016), Alibaba's strategic drift. Department of Management, Birkbeck, University of London. In: , , , International Business in Multi-speed Global Econom. Department of Management, Birkbeck, University of London, . ISBN: 9781526202635 (doi: ).

Edited book

Kim, Young-Chan and , Chen, Pi-Chi (2018), The Digitization of Business in China: Exploring the Transformation from Manufacturing to a Digital Service Hub. Palgrave Macmillan. In: , , , . Palgrave Macmillan, Cham (1st) . ISBN: 9783319790473 (doi: https://doi.org/10.1007/978-3-319-79048-0) NB Item availability restricted.