Pi-Chi Chen

Dr Pi-Chi Chen MA, MBA, PhD

Pi-Chi Chen

Dr Pi-Chi Chen

Lecturer in International Business

Department of International Business and Economics

Faculty of Business

Dr Pi-Chi Chen is a lecturer in International Business at the Department of International Business and Economics.

Prior to joining the University of Greenwich, she worked as stockbroker covering Asia-Pacific equity markets in the City of London. She was responsible for performing fundamental analysis and identifying industry and franchise factors that lead to a stock's outperformance. Previously she was sessional lecturer and research associate at the School of Business, Economics and Informatics, Birkbeck College, University of London.

  • Course tutor
  • Project supervisor
  • Associate of Chartered Institute for Securities & Investment (CISI)

In her PhD, Dr Chen empirically explore the differentiation, interdependence and co-evolution towards increasing complexity of the strategy choices of foreign subsidiaries of multinational corporations (MNCs) and their functional value-adding activities. The evolution towards strategic complexity suggests further strategy interdependence between subsidiaries and functional activities, and the emergence of MNCs with increasingly differentiated networks of value-adding activities rather than the 'normative' transnational, heterarchical or multifocal MNCs.

Her research interests include:

  • International business strategy
  • Multinational enterprises based in emerging markets
  • Multinational networks and subsidiaries
  • Value chain activities

() . In: The Digitization of Business in China: Exploring the Transformation from Manufacturing to a Digital Service Hub. Palgrave Macmillan, Cham. pp. 127-152. ISBN 978-3319790480

, and () . In: The Changing Geography of International Business. Palgrave Macmillan, Basingstoke, UK. pp. 200-221. ISBN 978-1137277510

Browse our research at GALA

and (Eds.) (2018) . Palgrave Macmillan, Cham. ISBN 978-3319790473

and () . Springer International Publishing. ISBN 978-3-319-32027-4

Browse our research at GALA

and () . In: International Business in Multi-speed Global Economy. Department of Management, Birkbeck, University of London. ISBN 978-1-5262-0263-5

Browse our research at GALA