Dr Jenny Ma

Dr Jenny Ma BA, MA, PGCert HE, PhD

Programme Leader for BA Marketing Suite, Senior Lecturer in Advertising & Marketing Communications

Key details

Dr Jenny Weichen Ma
BA, MA, PGCert HE, PhD

Programme Leader for BA Marketing Suite, Senior Lecturer in Advertising & Marketing Communications


Jenny joined the University of Greenwich in 2016. Before her academic role, Jenny worked in the field of marketing communications, including project marketing and copy-writing with several prestige media and advertising firms in Taiwan. After obtaining her PhD from Durham University, Jenny worked as Senior Lecturer in Marketing at University of Worcester.

Jenny is an experienced speaker, delivering lectures on a range of courses in consumer behaviour, marketing communications, and research methods at universities in the UK and Europe. Jenny is also an active researcher, whose research interests are on cross-cultural consumer behaviour, consumers on social media, and consumer impulsivity.

Awards

Best Paper Award in Contemporary Psychology, 2nd International Conference on Emerging Research Paradigms in Business and Social Science (ERPBSS2013), Dubai, UAE.

Recognition

  • External Examiner for Coventry University, UK
  • Visiting lecturer for PFH Private University of Applied Sciences Göttingen, Germany
  • Reviewer for International Journal of Tourism Cities
  • Fellow of Higher Education Academy
  • Member of Korean Scholars of Marketing Science
  • Member of Academy of Marketing

Research / Scholarly interests

  • Consumer behaviour and consumers on social networking sites:
    selfies, social media addiction, impulse buying, consumer impulsivity & problematic consumption, situational influences on consumer choice, consumer response to promotional tools
  • Sex differences and biological factors of consumer behaviour:
    evolutionary psychology, sex-based biological factors of consumer behaviour
  • Cross-cultural consumer research: Chinese consumers, emerging market, racial/religious backgrounds and cross-cultural consistency of consumer behaviour

Media activity

Ma, W., Y., Yang, & J., Wilson (2017) A window to the ideal self: a study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers, Journal of Business Research, Vol.74, p.139-142

Publications

Ma, W., Y., Yang, & J., Wilson (2017) A window to the ideal self: a study of UK Twitter and Chinese Sina Weibo selfie-takers and the implications for marketers, Journal of Business Research, Vol.74, p.139-142

Case Study: "Case 4: Chinese Tourists and their Duty-Free Shopping in Guam", Research Methods for Business Students (Saunders et al., 2014), 7th Edition.