Dr Katharina Greve PhD, MSc, BA Hons

Lecturer in Creativity and Innovation

Key details

Dr Katharina Greve

Dr Katharina Greve

Lecturer in Creativity and Innovation

Dr Katharina Greve is a Lecturer in Creativity and Innovation in the Department for Systems Management and Strategy at the University of Greenwich Business School. Prior to joining the University of Greenwich in September 2020, Katharina was Research Associate at the Centre for Science, Technology and Innovation Policy (CSTI) at the University of Cambridge. During her time at CSTI, she was academic lead of the Manufacturing Made Smarter Innovation Hubs project leading a team of researchers and consultants supporting Innovate UK and informing the development of Smart Factory and Digital Supply Chain Innovation Hubs in the UK.

Katharina gained international experience in module design and delivery across levels and institutions, in line and beyond her specialism, in both offline and online learning environments. She has over 5 years teaching experience and prior to joining the University of Greenwich, Katharina taught students at the University of Cambridge, Anglia Ruskin University, Cairo University, Carlo Cattaneo University in Italy, and Zhejiang University in China. Currently, she teaches a range of business and management subjects to bachelor, master and executive MBA students at the University of Greenwich. She is also “Future Paths” and employability lead for the department.

Katharina completed her EPSRC-funded PhD in Engineering at the University of Cambridge, where she was part of the Cambridge Service Alliance. Her PhD thesis, entitled “Facilitating Co-creation in Living Labs” was shortlisted for the ISPIM Dissertation Award 2020. Katharina holds a MSc in Management from the London School of Economics and Political Sciences (distinction) and a BA (Hons) in International Business from the University of Greenwich (first class). Previously, Katharina worked for Bloomberg Institute, the educational division of Bloomberg LP in London and for Walt Disney World in Florida, USA.

Responsibilities within the university

  • Teaching and Administrative Activities
  • Research
  • Employability Lead, Systems Management and Strategy Department


  • Shortlisted for the International Society for Professional Innovation Management (ISPIM) Dissertation Award - 2020
  • Invited to the Asian Deans' Forum – The Rising Stars Women in Engineering, Seoul/South Korea - 2019
  • IfM Postdoctoral Award for Excellence in Academic Citizenship - 2019
  • Lundgren Fund - 2019
  • Newnham College Research and Travel Award, University of Cambridge  2016 - 2017
  • Newnham College Continuing Research Studentship, University of Cambridge - 2016


Katharina currently guest editor of a special issue in R&D Management. She is regularly reviewer for journals, including R&D Management, Business Research Quarterly and Service Science Journal. She also serves as conference reviewer for Academy of Management, European Academy of Management, Wirtschaftsinformatik and World Open Innovation conference. Katharina also served as member of a review panel for Innovate UK in 2021.

Research / Scholarly interests

Katharina’s research interests revolve around innovation management. More specifically, her research focuses on innovation spaces such as living labs. She has worked on a project funded by New Economic Models in the Digital Economy (NEMODE). Katharina was academic lead of the Manufacturing Made Smarter Innovation Hubs project supporting Innovate UK and informing the development of Smart Factory and Digital Supply Chain Innovation Hubs in the UK. Katharina’s work attracts the interest of the international academic community, managers as well as policy makers and is disseminated through a number of articles, conference papers, policy briefings, reports, webinars, blogs, podcasts and a book chapter. Insights from her research informed the development of the multi-million-pound Innovation Hubs at London Bridge and Euston Station. Katharina also engages in pedagogic research. She regularly presents her work at internal and external conferences about learning, teaching and assessment.

Recent publications

Greve, K., De Vita, R., Leminen, S., and Westerlund, M. (2021). “Living Labs: From niche to mainstream innovation management”. Sustainability, 13(2), pp. 791-816.

Greve, K. and Tan, A. (2021, forthcoming). “Reimagining the role of technology in higher education: The new normal and learners’ likes”. Compass: Journal of Learning and Teaching.

Greve, K., De Vita, R., Lopez-Gomez, C., Masood, T., Labrunie, M., O’Sullivan, E. (2021) “Manufacturing Made Smarter Innovation Hubs”. Report for Innovate UK.

Greve, K., Leminen, S., De Vita, R. and Westerlund, M. (2020). “Unveiling the diversity of scholarly debate on living labs: A bibliometric approach”. International Journal of Innovation Management, 24(08).

Greve, K., Jonas, J., Moeslein, K. and Neely, A. (2020) “Unlocking unique value through co-creation in open laboratories” in Fritzsche, A., Jonas, J. M., Roth, A. and Moeslein, K. (eds.) Innovating in the Open Lab: The new potential for interactive value creation across organizational boundaries. Berlin: De Gruyter, pp. 81-91.

Joncourt, S., Gebauer, H., Reynoso, J., Cabrera M., K. V., Valdes, A. and Greve, K. (2019) “Extending the Base-of-the-Pyramid (BoP) Concept“. Service Science Journal, 11(3), pp. 241-261.

De Vita, R., Greve, K., Sarabi, Y. and Vasudevan, S. (2019) “The Wandsworth Healthcare Ecosystem: An Interorganizational Perspective”. Report for the Wandsworth Community Empowerment Network (WCEN).