Key details
Paul Booth
Senior Lecturer Entrepreneurship and Marketing
Paul Booth is a Senior Lecturer in Entrepreneurship and Marketing and a member of the Chartered Institute of Marketing.
Paul began his career in international marketing with responsibility for developing new export business within the Latin America region. He has run a number of small businesses and has provided consultancy and training to many small, medium and large enterprises.
Prior to joining University of Greenwich he managed an academic team and led the conjoint validation of several undergraduate and postgraduate programmes.
Paul's research interests are in entrepreneurial passion and entrepreneurship ecosystems and the transformation of developing economies.
Responsibilities within the university
Course Leader:
- Strategy and Enterprise for Events - BA
- Tourism Entrepreneurship and Technology - BA
- Tourism Entrepreneurship and Innovation - MA
Research / Scholarly interests
Paul's research interests are in entrepreneurial passion and entrepreneurship ecosystems and the transformation of developing economies.
Recent publications
Hawkes, D., Kennell, J., Booth, P. and Abson, E., 2016. The impact of motivation factors on spending at a public sector festivals programme. In Impact Assessment in Tourism Economics (pp. 67-80). Springer International Publishing.
Thompson, Z. and Booth, P., 2015, July. Social Media Within Business: Furthering the Maturity Model. In ECSM2015-Proceedings of the 2nd European Conference on Social Media 2015: ECSM 2015 (p. 445). Academic Conferences Limited.