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Strategic Marketing, MA Postgraduate prospectus

  • Want to be creative and solve marketing problems? Keen to develop strategic marketing campaigns?
  • Our marketing courses are ranked second overall in London (Complete University Guide 2017).
  • Start in September or January on a degree tailored to meet employers' needs.

Overview

Overview

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then. 

Course structure

Our Master's degree has been especially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing.

You will gain comprehensive understanding of marketing strategy, market research, direct and digital marketing, brand management, marketing consultancy and global marketing. 

Advance your marketing skills

This programme will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You will develop management skills central to the relationship between an organisation and its customers. 

Start September or January

For September start, our teaching runs from September to April followed by dissertation work.
For January start, our teaching runs from January to July followed by dissertation work. For details on term dates refer to our academic calendar.

Rankings

Our marketing programmes are ranked top five for student satisfaction and second overall in London by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Outcomes

This degree aims to:

  • Develop your critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets
  • Foster a creative and systematic approach to problem-solving in the area of strategic marketing
  • Learn to collate, synthesise and analyse a range of data to help solve marketing problems.

The courses shown in the 'Full time' drop down below are being updated. If you have any queries please contact us.

What you'll study

Entry requirements

You should have an undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience.

Alternatively, you should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing.

If you were educated in a language other than English and/or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent.

If you require a Tier 4 (General) student visa to study in the UK, your score must be from a UK Visas and Immigration approved IELTS test.

Alternatively, students with an overall IELTS of 5.0 or 5.5 can study our Pre-Sessional English language programme prior to degree studies.

In addition: 

If you have one of the following qualifications, you'll only be required to undertake 120 credits of the 180-credit MA: 

  • The CIM Professional Diploma in Marketing
  • The IDM Diploma in Direct and Digital Marketing or the IDM Diploma in Digital Marketing
  • The IPM Diploma in Promotional Marketing.

Applicants from a UK educational background:

For more information, contact courseinfo@greenwich.ac.uk or 020 8331 9000.

Applicants from a non-UK educational background:

For more information, contact international@gre.ac.uk or +44 20 8331 8136.

What people say

"I enjoyed the hands-on approach to courses. The lecturers gave us the foundation we needed to succeed, but it was up to us to implement that knowledge and apply it to our coursework."

Bean Miller
MA Strategic Marketing graduate

"I saw the Business School structure as the one that was most capable of preparing me for my future career."

Ethelbert Chukwuagozie
MA Strategic Marketing graduate

"At an amazing campus just south of the financial district in London. You will be taught by a faculty that is engaged and uses their experience to teach you all you need to know!"

HÃ¥vard Glimsholt
MA Strategic Marketing September 2015 intake

"I had the opportunity to follow my own interests and deepen my knowledge in the areas I wanted. I´m really happy that I decided to study this programme." 

Tamara Meier
MA Strategic Marketing January 2016 intake

"As an international student, I had to face a totally different evaluation system that allowed me to push myself in order to obtain the wanted results. This would not have been possible without the amazing staff of tutors that were always willing to help and guide me through the assignments. 

Milibeth Elena Camejo Bustamante
MA Strategic Marketing January 2016 intake

Extra information

Assessment

You will be assessed through examinations, research reports, presentations and a dissertation.

Careers

Graduates of this programme are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.

Employability

We have developed strong relations with companies in the financial centres in London, including in the City, Canary Wharf, and Fenchurch Street. This offers you networking, mentoring and internship opportunities, making it a perfect location to develop your career. 
 
You can also reach out to top employers through our dedicated Business School Employability Office (BSEO). Our team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs. The BSEO team was shortlisted for the Times Higher Education Leadership and Management Awards; which shows their dedication to actively support career development.

Extracurricular activities

The student Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom and an opportunity to create business contacts.

Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

Come and get a feel for what learning and life is like with us.

Next Open Day

Open Day dates

Apply now and begin your journey.

How to apply

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