Postgraduate - taught prospectus

Strategic Marketing, MA

Study Strategic Marketing to develop advertising & communications campaigns. First UK university to offer specialist marketing degrees.

Why study this at Greenwich?

  • Want to be creative and solve marketing problems? Keen to develop strategic marketing campaigns?
  • Our marketing subjects are ranked top 1 in London overall (Complete University Guide 2019)
  • Start in September or January on a degree tailored to meet employers' needs.

Department

Marketing, Events & Tourism

Location

Attendance

  • 1 years full-time
  • 2 years part-time

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then. 

Course structure

Our Master's degree has been especially created to enable graduates and professionally qualified managers to gain a greater understanding of the latest knowledge and practices in strategic marketing.

You will gain comprehensive understanding of marketing strategy, market research, direct and digital marketing, brand management, marketing consultancy and global marketing. 

Advance your marketing skills

This programme will advance your marketing skills and prepare you for the competitive challenges of the global marketplace. You will develop management skills central to the relationship between an organisation and its customers. 

Start September or January

For September start, our teaching runs from September to April followed by dissertation work.
For January start, our teaching runs from January to July followed by dissertation work. 

Rankings

Our marketing subjects are ranked:

  • Top 10 for student satisfaction in London (Complete University Guide 2018)
  • Top 5 in London overall (Complete University Guide 2018).

Outcomes

This degree aims to:

  • Develop your critical understanding of current theoretical developments in marketing strategy which can be applied to organisations and their markets
  • Foster a creative and systematic approach to problem-solving in the area of strategic marketing
  • Learn to collate, synthesise and analyse a range of data to help solve marketing problems.

Degree re-structure

This degree was recently restructured in collaboration with employers, professional bodies and student feedback. This ensures we develop degrees that are aligned with latest industry trends and gives you the opportunity for subject specialisms (This is standard practice across UK higher education institutions).

What you will study

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Course information is currently unavailable for this programme. Please contact course-info@gre.ac.uk for more information.

Come visit us

You can find out a lot about a university online, but to really get a feel for what it's like to live and study here you should come and visit. Come take a look at our historic campuses in London and Kent.

Next Open Day coming soon

The best way to find out about student life at the University of Greenwich is to join one of our amazing Open Days. You get to look around the campus, view our student accommodation, and speak with staff and students to get your questions answered. Parents are very welcome too!

Come and see why Greenwich is the ideal university for you.

Can't make it? Don't worry!

We host events regularly, so there will be more opportunities to visit very soon.

Entry requirements

You should have an undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience.

Alternatively, you should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing.

If you were educated in a language other than English and/or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent.

If you require a Tier 4 (General) student visa to study in the UK, your score must be from a UK Visas and Immigration approved IELTS test.

Alternatively, students with an overall IELTS of 5.0 or 5.5 can study our Pre-Sessional English language programme prior to degree studies.

In addition: 

If you have one of the following qualifications, you'll only be required to undertake 120 credits of the 180-credit MA: 

  • The CIM Professional Diploma in Marketing
  • The IDM Diploma in Direct and Digital Marketing or the IDM Diploma in Digital Marketing
  • The IPM Diploma in Promotional Marketing.

Applicants from a UK educational background:

For more information, contact courseinfo@greenwich.ac.uk or 020 8331 9000.

Applicants from a non-UK educational background:

For more information, contact international@gre.ac.uk or +44 20 8331 8136.

Fees and finance

Your time at university should be enjoyable, rewarding, and free of unnecessary stress. Planning your finances before you come to university can help to reduce financial concerns. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Fees information International fees

Funding your study

There is a range of financial support options available to support your studies, including the Aspire@Greenwich award for study resources that many full-time students will receive.

Discover more about grants, student loans, bursaries and scholarships. We also provide advice and support on budgeting, money management and financial hardship.

Financial support

Other costs

If there are any field trips, students may need to pay their travel costs.

Additional information

Assessment

You will be assessed through:

  • Examinations
  • Research reports
  • Presentations
  • Dissertation.

Careers

Graduates of this programme are currently working as consultants and as marketing and marketing communications managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, Italian automotive technology manufacturer Magneti Marelli and Norwegian food products manufacturer Mills DA, as well as various private companies, non-profits and government organisations around the world.

Employability

We have developed strong relations with companies in the financial centres in London, including in the City, Canary Wharf, and Fenchurch Street. This offers you networking, mentoring and internship opportunities, making it a perfect location to develop your career. 
 
You can also reach out to top employers through our dedicated Business School Employability Office. The team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in the industry. This includes the opportunity to network with employers and recruiters at career fairs. 

Extracurricular activities

The student Marketing Society has over 100 members. The society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom and an opportunity to create business contacts.

Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.

Not quite what you were looking for?

We've got plenty of other courses for you to choose from. Browse our postgraduate taught prospectus or check our related courses below.

Marketing and PR at the University of Greenwich

Study marketing or public relations at Greenwich, the first UK university to offer a specialist degree in marketing communications, and benefit from our strong links with the industry, for example through guest speaker events.

A degree of success


With professional experience as a Product Manager, James decided to take a marketing degree to further his career. Find out what happened.