Strategic Advertising and Marketing Communications, MA
Study a Master’s in Strategic Advertising and Marketing Communications for the skills to pursue senior career roles in advertising and communications agencies.
We were the first UK university to offer a specialist degree in marketing communications and we've never stopped developing. This MA in Strategic Advertising and Marketing Communications enables graduates and professionally qualified managers to expand their knowledge of marketing communications.
Students interested in a career in public relations also have the option to gain a public relations endorsement of their degree title.
The course will develop your understanding of communications planning, consumer decision-making, and traditional and new media. You'll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree prepares you to meet the challenges of a changing marketplace, so you emerge ready to enter a range of marketing and communication and public relations roles.
Department
Campus
Duration
- 1 years full-time
- 2 years part-time
Start month
September
Home/international fees
2021/2022 fees
What you should know about this course
What you will study
About the course team
Welcome to our Master's in Strategic Advertising and Marketing Communications. Your teaching team includes accomplished lecturers and practitioners with vast experience in the advertising and marketing professions. Our teaching is informed by research and consultancy work.
Come and meet us
Given the current situation with Covid-19, we are offering virtual events so that you can still experience how Greenwich could be the right university for you.
Next Open Days
Got a question?
To find out more about our Open Days and Campus Tours or if you need any assistance, please email opendays@gre.ac.uk.
Entry requirements
If you are
You should have an undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience.
Alternatively, you should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing.
For more information, contact courseinfo@greenwich.ac.uk or 020 8331 9000.
You can also read our admissions policy.
The University of Greenwich accepts a broad range of international qualifications for admission to our courses.
For detailed information on the academic and English language requirements, please find your country in our directory.
Alternatively, please contact us:
- By telephone: +44 (0)20 8331 8136.
- By email: international@gre.ac.uk.
Available to overseas students?
Yes
Can I use prior learning?
Find out more on our Recognition of Prior Learning pages.
How you will learn
This section helps you understand more about how you'll learn based on standard delivery of teaching and learning on campus.
However, as a response to COVID-19 we are currently operating a 'blended model' of teaching and learning (except for distance-learning courses). This means a combination of face-to-face sessions on our campuses with online lectures. There is additional support for any students who are unable to attend campus because they are ill or shielding. We'll continue to offer blended learning to all our students, in line with government guidelines, for as long as we are advised to. If government or local authority rules require it, we may be limited to offering online-only learning but will return to blended learning as soon as we are safely able to do so.
You can find out more about how we are supporting our students.
Teaching
In a typical week, learning takes place through a combination of lectures and seminars. You'll be able to discuss and develop your understanding of topics covered in lectures in smaller group sessions. Contact hours may fall between 9am and 9pm, depending on your elective courses and tutorials.
Class sizes
Information coming soon.
Independent learning
Outside of timetabled sessions, you'll need to dedicate time to self-study to prepare for coursework, presentations and exams. Our Stockwell Street library and online resources will support your further reading and research.
You can also join a range of student societies, including the Marketing Society.
Overall workload
Your overall workload consists of contact hours (lectures, seminars, etc), independent learning, and assessments. For full-time students, the workload should be roughly equivalent to a full-time job. For part-time students, this will reduce in proportion with the number of modules you are studying.
Assessment
You will be assessed through:
- Essays
- Reports
- An examination
- A research proposal
- Dissertation.
Feedback summary
We aim to provide feedback on assignments and to release examination results within 15 working days.
Dates and timetables
The academic year runs from September to June.
Full teaching timetables are not usually available until term has started. For any queries, please call 020 8331 9000.
*Calculated as an average of compulsory and optional modules (where applicable) each year. You can find more detail about how individual modules are taught within the 'what you will study' section.
Fees and funding
Your time at university should be enjoyable, rewarding, and free of unnecessary stress. Planning your finances before you come to university can help to reduce financial concerns. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.
2021/2022 fees
| Full-time (per year) | Part-time (per 30 credits) | |
|---|---|---|
| View fees |
Fees information International fees
Fees are assessed based on your country of domicile, with students domiciled in the EU charged international fees. If you are unsure, find out more about how your fee status is assessed.
Accommodation costs
Whether you choose to live in halls of residence or rent privately, we can help you find what you're looking for. We have dedicated accommodation for postgraduate students (Devonport House) available from just £160 per person per week, with bills included. If you require more space or facilities, these options are available at a slightly higher cost. Students based at the Medway Campus can also reside in student halls in Chatham or rent privately in the local area.
There is a range of financial support available to support your studies. This includes postgraduate loans, international scholarships, and options for current students and alumni to continue studying at the university. EU students may be eligible for a bursary to support their study. View our EU bursary to find out more.
We also provide advice and support on budgeting, money management and financial hardship.
Other costs
Further costs may include (but are not limited to):
- Resources: you may need to purchase books for your studies, as well as specific computer software (estimate, £150 per year). Our Stockwell Street library offers an extensive range of books for loan, as well as access to journals and digital resources.
- Memberships: applying for membership of a professional body may incur further costs. Details can be found on their websites.
- Field trips: you may need to contribute towards any trips required for your course (estimate, £300).
What sort of careers do graduates pursue?
Graduates of this degree are currently working as communications consultants and and managers for communications agencies and companies such as PricewaterhouseCoopers (PwC), Co-op Group, MobiSystems Inc, NBC Universal Media, as well as various private companies, non-profits and government organisations around the world.
Do you provide employability services?
Our course team will support you through your journey to becoming an effective marketer and communicator. We have developed strong relations with companies in the financial centres in London and Europe, including in the City, Canary Wharf, and Fenchurch Street.
This offers you a unique opportunity to explore career development networking, mentoring and internship opportunities with a diverse range of organisations, making it a perfect location to develop your career.
Our Business School Employability team is committed to supporting your journey towards a rewarding graduate destination. We provide a professional service to empower you to achieve your potential and offer support for two years after graduation. Services include:
- CV, cover letter, and application tips
- Interviews support
- Careers fairs
- Mentoring.
More about our careers services.
Support and advice
Academic skills and study support
Access study skills support through your tutor, our subject librarians, and our online academic skills centre.
Where appropriate, we provide support in academic English and mathematics. If you need support to use particular IT packages for a specific module, we provide training for this.
Support from the department
The student Marketing Society has over 100 members. The society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom and an opportunity to create business contacts.
Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.
If you're interested in starting your own business, our Generator runs workshops, mentoring and networking opportunities. You can enjoy our dedicated workspace, take part in an Enterprise Challenge, and get support for a Tier 1 Start Up Visa.
We hold Big Picture Seminars with senior executives from organisations including Northern Trust and Barclays are invited to pass on their insights and experience.
Accommodation information
Not quite what you were looking for?
We've got plenty of other courses for you to choose from. Browse our postgraduate taught prospectus or check our related courses below.
Marketing and PR at the University of Greenwich
Study marketing or public relations at Greenwich, the first UK university to offer a specialist degree in marketing communications, and benefit from our strong links with the industry, for example through guest speaker events.
Visit our marketing and PR subject page.
Marketing and PR courses
Marketing and PR subject page Subject page Search our marketing and public relations courses All courses
Mode of study
Select from the dropdown below.
| Course level | |
| UCAS code | |
| Duration | |
| Location |
Need more help?
020 8331 9000• Live chat• courseinfo@gre.ac.uk• More information