Strategic Advertising and Marketing Communications, MA

Department

Location

Attendance

1 years full-time
2 years part-time

This master's in strategic advertising and marketing communications provides the knowledge and skills for successful careers in advertising and communications agencies.

We are the first UK university to offer specialist marketing degrees and we focus on progressing your career in the advertising and communications sector.

About the MA Strategic Advertising and Marketing Communications

This master's will expand your understanding of communications planning, media, consumer decision-making and customer behaviour to meet the challenges of an evolving marketplace. It will suit graduates who wish to pursue management careers, primarily in the advertising and communications sector.

This course helps you develop the management and consultancy skills which are central to the relationship between organisations and customers. You will study advertising and promotional strategies, marketing and branding, and consider how to manage direct and digital marketing relationships and influence customers. You will also explore ethical, global and cultural issues and the impact they have on marketing.

Among the benefits are a variety of guest lectures from the industry. Previously, this has included speakers from organisations such as EQUA, Footprint Digital, Visit Britain and Public Health England.

The course has recently been restructured in collaboration with employers and professional bodies.

Rankings

Our marketing subjects are ranked:

Top 10 for student satisfaction in London (Complete University Guide 2018)
Top 5 in London overall (Complete University Guide 2018).

Outcomes

This degree aims to:

Develop your critical understanding of current theoretical developments in marketing communications.
Foster a creative yet systematic approach to problem-solving in the area of advertising and marketing communications.
Develop, improve and extend your analytical, conceptual, research and consultancy skills.

Come visit us

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Come and see why Greenwich is the ideal university for you.

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Entry requirements

You should have an undergraduate degree in a relevant subject at 2.2 or above, or equivalent qualification, from a recognised university or higher education institute and some marketing experience.

Alternatively, you should have marketing management experience and a professional qualification equal to the Chartered Institute of Marketing's Diploma in Professional Marketing.

If you were educated in a language other than English and/or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent.

If you require a Tier 4 (General) student visa to study in the UK, your score must be from a UK Visas and Immigration approved IELTS test.

Alternatively, students with an overall IELTS of 5.0 or 5.5 can study our Pre-Sessional English language programme prior to degree studies.

Applicants from a UK educational background:

For more information, contact courseinfo@greenwich.ac.uk or 020 8331 9000.

Applicants from a non-UK educational background:

For more information, contact international@gre.ac.uk or +44 20 8331 8136.

Fees and finance

Your time at university should be enjoyable, rewarding, and free of unnecessary stress. Planning your finances before you come to university can help to reduce financial concerns. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Fees information International fees

Funding your study

There is a range of financial support options available to support your studies, including the Aspire@Greenwich award for study resources that many full-time students will receive.

Discover more about grants, student loans, bursaries and scholarships. We also provide advice and support on budgeting, money management and financial hardship.

Financial support

Other costs

If there are any field trips, students may need to pay their travel costs.

Additional information

Assessment

You will be assessed through:

Essays
Reports
An examination
A research proposal
Dissertation

Careers

Graduates of this programme are currently working as communications consultants and managers for companies such as PricewaterhouseCoopers (PwC), Co-op Group, MobiSystems Inc, NBC Universal Media, as well as various private companies, non-profits and government organisations around the world.

Employability

Our team will support you through your journey to becoming an effective marketer and communicator.

We have developed strong relations with companies in the financial centres in London and Europe, this offers you a unique opportunity to explore career development, networking, mentoring and internship opportunities with a diverse range of organisations.

You can also reach out to top employers through our dedicated Business School Employability Office. The team focuses on developing your employment skills through CV support, interview skills workshops and guidance through mentors to progress in industry. This includes the opportunity to network with employers and recruiters at career fairs.

Extracurricular activities

The student Marketing Society has over 100 members. The society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom and an opportunity to create business contacts.

Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.

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