Strategy and Management

Module summary

Module code: GEEN1016
Level: 7
Credits: 15
School: Engineering and Science
Department: Engineering
Module Coordinator(s): Alexander Coutroubis

Specification

Pre and co requisites

None.

Aims

• Developing an in-depth understanding of the strategic vision and the decision making process and the link with operational management.
• Developing the knowledge and skills required for measuring competitiveness and the impact of the remote and operating environments.
• Understanding the boundaries and mechanics of the value chain.
• Understanding the importance of the dynamic design of the portfolio of offers and the respective roles of the corporate parent and the strategic business units in the ownership of capabilities and competences.
• Comprehending the importance of corporate culture, the certainty of change and options available in the competitive arena.
• Understanding the role of stakeholders and the importance of issue handling, including corporate governance.
• Understanding the importance of strategic planning, management and control
• Providing a conceptual framework as an under-pinning for particular issues and examples.

Learning outcomes

On successful completion of this course a student will be able to:

Learning Outcome
1 Reflect on the importance of strategic planning and on the internal and external environmental factors affecting an organisation. Using analytical tools determine the organisation’s position in the competitive arena

2 Critically reflect on the impact of organisational culture and leadership on the structure, management and performance of an organisation often driven by the need for strategic change; reflect on how change is managed

3 Critically reflect and compare available options and formulate choices for the successful advancement of an organisation; furthermore critically reflect on the significance of strategic control for the current and future operation of the corporation

4 Reflect on the complexities in selecting a portfolio and its relationship the current and future operating environments, Critically reflect on the challenges of establishing the portfolio of offers and the value of ongoing portfolio management in a dynamic and continually innovating environment

Indicative content

• Introduction to Corporate Strategy, Vision
• Overview of General Strategy Design Framework
• Managers & Leaders and Engineers in Management
• Organisational Culture
• Mission Statements
• The Business Environment – Competitor analysis
• SWOT and PEST Analysis
• Strategic Options
• Investment Analysis, Financial Accounting and related issues
• Strategic Choice
• Strategic Change Management
• Strategic Control
• Portfolio Identification
• Establishing the Portfolio
• Ongoing Portfolio Management

Teaching and learning activity

Teaching is by formal lectures, tutorials and seminar discussion. Special guest lectures and industry visits as appropriate.

Assessment

Methods of SUMMATIVE Assessment: Assignment 1 - 11 Mini Case Studies
Outcome(s) assessed by summative assessment (Please use the numbers above to refer to these): 1, 2, 3, 4
Grading Mode Numeric
Weighting % 25%
Pass Mark 50%
Word Length 2,500
Outline Details: Essay

Methods of SUMMATIVE Assessment: Assignment 2 - Main Case Study
Outcome(s) assessed by summative assessment (Please use the numbers above to refer to these): 1, 2, 3, 4
Grading Mode Numeric
Weighting % 25%
Pass Mark 50%
Word Length 2,500
Outline Details: Essay.

Methods of SUMMATIVE Assessment: Exam
Outcome(s) assessed by summative assessment (Please use the numbers above to refer to these): All
Grading Mode Numeric
Weighting % 50%
Pass Mark 50%
Word Length n/a
Outline Details: Closed Exam

Are students required to pass all components in order to pass the course? Yes