International Arts and Entertainment Festivals and Events

Module summary

Module code: CATE1139
Level: 7
Credits: 15
School: Business Faculty
Department: Marketing, Events and Tourism
Module Coordinator(s): Peter Vlachos



This module aims to develop students' understanding of the nature of the live arts and entertainment industry and to develop students' management expertise in this high-profile area of the events industry. Live arts and entertainment events are a prominent constituent part of the events industry around the world. These events not only generate ticket revenue for promoters, artists, and venues but also help to brand cities and regions and thereby generate additional economic activity. A global perspective is taken using examples from the UK and around the world. London in particular is renowned for its wealth of live entertainment offerings ranging from West End theatre to large scale outdoor music festivals, fashion shows to feature film debuts, and underground night-clubs to major venues such as The O2 Arena, the SSE Arena Wembley, and National Theatre. It is important, therefore, for events management students to be knowledgeable in this vibrant area of the events industry. The module aims to provide future events and venue managers with knowledge and competence in areas including music concerts and festivals, performing arts festivals, fashion shows, film festivals, art exhibition launches, touring, sponsorship, and venues. Business models and best practice are examined. In addition, the module aims to develop students' understanding of the logistical, legal, licensing and policy contexts within which live arts and entertainment events operate.

Learning outcomes

On successful completion of this module a student will be able to:
1 Articulate and manage business functions, business models, and sources of revenue with the live arts and entertainment event sectors
2 Analyse critically various theories (economic, sociological, political etc.) relating to the management and impacts of live arts and entertainment events and festivals
3 Reflect on and assess the significance and inter-relationships of knowledge acquired from a variety of sources to assess the strategic, operational and logistical delivery of a live arts and entertainment event.

Indicative content

Definitions of arts and live entertainment events; Overview of the different kinds of live entertainment events such as music concerts and festivals, performing arts festivals, fashions shows, film festivals, community festivals, art exhibition launches; Scope and scale of the live arts and entertainment sectors and how they contribute to local, regional and national economies and life quality of the UK; Relationship with other industries such as property development, transport, tourism, advertising and public relations; Touring management; Venue management; Artist management; Revenue streams and business models for the arts and live entertainment events; Marketing of live arts and entertainment events; Technology: threat or opportunity?; Sponsorship and branding of the live arts and entertainment events; Impact of live arts live entertainment industries on local/regional economies and urban development; Legal issues; Licensing and regulatory environment; Celebrity management; Employment opportunities within the live art and entertainment industry; Ethical issues and corporate social responsibility.

Teaching and learning activity

Lectures; Tutorials; Discussions; Presentations; Debates; Videos; Directed and self-managed reading; Research activities; Preparation of assessments; Assessment; Site visits (subject to availability); Guest speakers (subject to availability).


Summative - 100%
LO - 1,2,3.
Pass mark - 50%
3000 words.
Analysis of a live arts or entertainment event.

Nature of FORMATIVE assessment supporting student learning:
Students will have the opportunity to give a short in class presentation on their work in progress and receive feedback from the tutor and the class. In class discussions. Assignment briefing.