Entrepreneurship and Innovation

Module summary

Module code: CATE1188
Level: 7
Credits: 15
School: Business Faculty
Department: Marketing, Events and Tourism
Module Coordinator(s): Paul Booth

Specification

Aims

This module provides a comprehensive understanding of entrepreneurship within the context of the contemporary hospitality, events and tourism sectors. The theories, concepts and practical aspects of entrepreneurship development, and its role in promoting creativity, innovation and improved business performance are examined systematically. The overall aim of this module is to help students develop in depth knowledge of entrepreneurship within the context of the hospitality, events and tourism sectors and promote entrepreneurship as a career choice.

Learning outcomes

On successful completion of this module a student will be able to:
1 Evaluate and apply relevant theories and concepts of entrepreneurship in the hospitality, events, and tourism contexts.
2 Analyse and evaluate the business environment and opportunities for entrepreneurship development in the hospitality, events, and tourism sectors.
3 Appraise the strategic roles of enterprise, creativity, and innovation in the development of new hospitality, events and tourism businesses.
4 Design and produce a viable business plans

Indicative content

The following indicative content will be contextualised within the sectors of hospitality, events and tourism - • Theories, concepts and definitions of entrepreneurship. • The psychology and characteristics of entrepreneurs. • The role of creativity and innovation in entrepreneurship development. • Characteristics of small and medium enterprises. • Analysing business environments. • Developing e-businesses. • Finance and accounting for hospitality, events and tourism businesses. Business planning.

Teaching and learning activity

This module will be delivered through one-hour weekly lectures and one-hour tutorials. The module will follow a variety of learning and teaching approaches including case study analysis, group activities, presentations, directed and independent research, guest lectures and field visits.

Assessment

Individual Business Plan - Weighting 100%,
Pass Mark 50%
Outcomes Assessed 1- 4.
Outline details - Business plan for a hospitality, events or tourism related business start up.
Word Count 3000.