Themes and Issues in International Events Management

Module summary

Module code: BUSI1437
Level: 7
Credits: 15
School: Business Faculty
Department: Marketing, Events and Tourism
Module Coordinator(s): James Kennell

Specification

Aims

This module aims to provide students with an understanding of the ‘critical events studies’ approach to events management as a subject area and the ability to apply these ideas concepts to contemporary management issues that are faced in the industry. This module aims to take a critical perspective on industry practice and build student confidence in the plethora of issues they may face in their careers.

Learning outcomes

On successful completion of this course a student will be able to:
1 Critically evaluate a range of issues in events management practice
2 Critically analyse research into events management issues
3 Evaluate the relationship between theory and practice in events management contexts

Indicative content

Events, protest and resistance; Mega-events and social justice; Accessibility and Events; Events in the experience economy; Events Policy; Events and Gender

Teaching and learning activity

Teaching sessions may include Lectures, Discussions, Structured and informal debates, Interactive seminars, Guided learning activities, Self-managed exercises, Guided reading, Site visits, Guest speakers.

Assessment

Essay - 100%
LO - 1,2,3
Pass mark - 50%
3,000 words.
Individual essay on a theme or issue chosen by the student, including its critical and theoretical framework, and implications for event management practice.