International Events: Managing People Across Cultures

Module summary

Module code: BUSI1438
Level: 7
Credits: 15
School: Business Faculty
Department: Marketing, Events and Tourism
Module Coordinator(s): Peter Vlachos



The course aims to examine the management of culturally diverse events organisations. By "culture" we mean not only national and ethnic cultures, but also organisations culture. Drawing from advanced research on the impact of national and sub-cultures on organisations, the course seeks to explore the effects of cultural diversity and organisational culture on major management processes, communications, and leadership. The management of international events businesses featuring cross-cultural workforces, clients and suppliers is a central focus and there is a strong emphasis on similarities and differences between Anglo-American, European, Asian and other World cultures. The course aims to provide important professional expertise for contemporary human resource and international business management within the events industry. General theories of human motivation, human resource management, and personal influence are also addressed.

Learning outcomes

Learning Outcomes: on successful completion of this course a student will be able to:

1 Analyse cultural differences in the business context; Compare, contrast and assess critically a range of theories and conceptions of cultural difference;
2 Demonstrate cross cultural literacy in responding tactically and strategically to culturally driven difference in communication, behaviour; Negotiate, motivate and lead effectively in the global events industry environment;
3 Apply advanced theories of human motivation and personal influence in the events work environment; Uphold and monitor best practice in human resource management e.g. recruitment, talent management;

Indicative content

Principle theories of cultural difference; Cultural diversity in communication, negotiation, motivation, leadership and ethics in organisations; International staffing policies and management of expatriate staff; Marketing across cultures; General theories of human motivation; Organisational behaviour and culture; Influencing skills to achieve personal and organisational goals; Challenge own cultural beliefs, assumptions, and practices; Business ethics in the cross cultural context, especially as applied to the events industry; Conceptions of culture; Organisational culture; Theories of personal influence; Communication in different cultural contexts; Motivation, Leadership and Negotiation in a cross cultural context; International business networks.

Teaching and learning activity

Lectures; Guided readings; In class and on-line discussions and debates; Role plays; In-class time-constrained tasks; Student presentations; Independent information gathering.


Method of summative Assessment: Individual report
Outcomes assessed by summative assessment 1,2,3
Grading Mode: Numeric
Weighting % 100%
Pass Mark: 50%
Word Length: 3000
Outline Details: Individual report, 3000 words. A researched report comprising (a) an analysis of a culture to include: its impact on management, application to the events industry context, and ethical considerations (2500 words), and (b) a reflective account that demonstrates the personal and professional development of the student's cultural awareness in relation to their international managerial ability within the events industry (500 words).

Nature of FORMATIVE assessment supporting student learning:
Students will have opportunities to share their initial ideas for assignment in class in order to receive feedback from the tutor and their peers. For example, for the report on a culture, they are invited to give a preliminary account of their reading and explain how they plan to structure their report.
Formative guidance is also provided through assessment briefings, discussions, and in class quizzes.