Marketing Research Group

Marketing Research Group

The Marketing Research Group (MRG), is a diverse group of researchers investigating various facets of the marketing industry.

Marketing Research Group (MRG)


The Marketing Research Group (MRG), is a diverse group of researchers investigating various facets of the marketing industry.

Research activity

Members are engaged in both funded research consultancy and publishing of academic journal articles in a broad range of marketing subjects including digital marketing and analytics, AI, social media, online consumer behaviour, cross-cultural study, sustainable marketing strategy, and branding.

About us

The Marketing Research Group (MRG), is a diverse group of researchers investigating various facets of the marketing industry. The key goals of the Marketing Research Group are to foster research excellence in the field of marketing and to showcase the very high quality of research that's being produced here in Greenwich. Our members are involved in individual, collaborative and funded research as well as consultancy, working with such bodies as the Data and Marketing Association (DMA) (funded research), DM Trust and Academy of Marketing We are at the forefront of technology and innovation in consumer research. Covering the latest and the traditional marketing topics, our Marketing Research Group is formed by researchers from a wide range of expertise, including digital marketing and analytics, AI, social media, online consumer behaviour, cross-cultural study, sustainable marketing strategy, and branding. The group members have produced multiple textbooks, research articles in the leading journals, and developed new research method in the field of marketing. The group members also support and supervise several PhD students, and have an active policy of recruiting PhD students.

Related research

Explore the university's other research in this discipline.

Business and management studies


Our business and management research is critical, firmly socially engaged and policy-oriented, focused on employment and work; political economy, finance and accountability; networks and urban systems;  tourism and marketing.