Digital Media Design and Development, BSc Hons Undergraduate prospectus

  • Digital Media Design and Development (with optional specialism in Web and Applications), BSc Hons
  • Designed for those who wish to pursue a career in the creative digital industries
  • Strong grounding in digital media production with an emphasis on technology and innovation
  • Develop skills in computing, digital technologies and programming as well as visual design, video production, animation, creative thinking, interface design and product development.
  • Develop your understanding of digital media through the production of a series of practical projects that require you to adopt increasingly creative solutions.
  • Develop independent thinking, self-management, research and analytical skills, teamwork, and the ability to communicate confidently
  • Final year project will develop your skills in a specific area of digital media, creating a deep knowledge of a specialist area and seeing a product through from initiation to completion.

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Entry requirements may change during Clearing.


3 years full time

6 years part time

4 years sandwich programme




This degree programme includes an optional specialist endorsement in Web and Applications which can help students build towards a career in mobile application development, web design and development, and content management.


This degree balances fostering technical proficiency and developing design specialisms.

With increasingly powerful mobile devices, consumer level Virtual Reality experiences and online delivery of media through social networks, the Digital Media sector continues to evolve with exciting career opportunities available in a wide range of possibilities

This degree will give you the technical expertise to turn your thoughts into creative and well-designed tangible creations – be they Virtual Reality, games, mobile applications, websites, video, or animations. Creativity is only a part of the requirement for this degree, you will need to be interested in learning the technical aspects of digital production.

What will I learn?

In the first year, you will learn professional HTML5 and JavaScript coding, animation, and as well as games engines and C# scripting.

You will use Photoshop and InDesign and learn about print and web design, Unity and 3DSMAX to design games and other interactive media tools. Additional options for study are: PHP programming, video post-production or sound design.

In the final year project, you decide what to research and staff will be there to advise and support you.

Why Greenwich?

The Guardian University Guide 2013 ranked Greenwich as No 1 in London for student satisfaction with teaching in computing. Our staff are very experienced and many are internationally renowned researchers who maintain excellent professional contacts within the computing industry.   

Not only is Greenwich a serene and magnificent place to study, it's also close to Canary Wharf and the city – making this an ideal location for work and leisure experience. Throughout the programme, there are guest talks given by distinguished speakers from industry - often based in Canary Wharf.

This programme is accredited by the British Computer Society, the professional body for software engineers – in fact, the Deputy President of the BCS is a dean at Greenwich University.

How will I learn?

Teaching is primarily through taught courses, based around material provided in lectures – which you will supplement through accessing our vast array of publications in our library. The skills you learn during lectures and self-study will be applied in practical, interactive workshops.

How will I be assessed?

Assessment is made up of a combination coursework, presentations, portfolios, peer assessment, logbooks and tests. Some assessments will be partially or wholly group-based. The final year project will be assessed as an individual piece of work.


Because this is such a wide ranging degree, graduates can pursue a variety of jobs. Common areas include web design and development and User Experience specialists. Teaching and project management have always been the major destinations – but recently we have seen a large number of graduates going into the games, animation and sound production industries. The variety of companies is also large – banks, stores, media agencies all have employed our digital media graduates and a number of graduates have started their own businesses.

What opportunities are there to study abroad?

The Erasmus Programme is a European Union (EU) student exchange programme available for students and provides a grant towards the cost of studying aboard. We have a dedicated placement team who will support students in finding work placements and internships as well as giving students practical advice on writing CVs and preparing for interviews and assessment centres. Students will also have the option of working with other Greenwich students on real world applications for clients as part of our GWizards project (Google for "GWizards" for more details).

What you'll study

Full time

Year 1

Students are required to study the following compulsory courses.

  • Games and Interactive Systems (30 Credits)
  • Programming for Games and Digital Media (15 Credits)
  • 3D Modelling (15 Credits)
  • Video Production (15 Credits)
  • Digital Media Design (15 Credits)
  • Object Orientated Programming for Games and Digital Media (15 Credits)
  • Visual Communication (15 Credits)

Year 2

Students are required to study the following compulsory courses.

  • Digital Media Production (30 Credits)
  • Academic Research for Games and Digital Media (15 Credits)
  • Installation Development Project (15 Credits)

Students are required to choose 60 credits from this list of options.

  • 3D Animation (30 Credits)
  • Motion Graphics for Games and Digital Media (15 Credits)
  • Sound Design for Games and Digital Media (15 Credits)


  • Web Technologies (30 Credits)
  • Application Development (15 Credits)
  • Distributed Interactive Application Development (15 Credits)

Year 3

Students are required to study the following compulsory courses.

  • Project (CIS) (60 credits)
  • Digital Media Campaign (30 Credits)

Students are required to choose 60 credits from this list of options.

  • Emergent Technologies (30 Credits)
  • Advanced Modelling and Character Animation (30 Credits)


  • Mobile App Design and Development (30 Credits)
  • Human-Computer Interaction and Design (30 Credits)

Entry requirements

Entry requirements during Clearing

The University of Greenwich is taking applications for a range of courses during Clearing 2018. If you are not already holding an offer you can apply through Clearing now, call us on 020 8331 9000.

You can find all the programmes available during clearing on our clearing listings page.

Extra information


Students are assessed through:

  • Examinations
  • Coursework
  • Project work.
  • Professional recognition

This degree is accredited by the British Computer Society (BCS). The programme can lead to full exemption from the BCS Certificate, Diploma, Professional Graduate Diploma and PGD Project, as well as partial chartered engineer (CEng) status. The programme also has accreditation from the European Quality Assurance Network for Informatics Education (EQANIE).


Career options include jobs in design and development  in a variety of sectors including interactive product, real-time 3D applications and experiences, mobile apps and web, social media, out of home advertising to name but a few.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

Come and get a feel for what learning and life is like with us.

Next Open Day

Open Day dates

Apply now and begin your journey.

How to apply

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