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Creative Digital Media, BSc Hons Undergraduate prospectus

  • Designed for those who wish to pursue a career in the creative digital industries
  • Strong grounding in digital media production with an emphasis on creativity and innovation
  • Develop skills in visual design, storytelling, video production, animation, creative thinking, interface design and product development – as well as computing, digital technologies and programming
  • Develop your understanding of digital media through the production of a series of practical projects that require you to adopt increasingly creative solutions
  • Develop independent thinking, self-management, research and analytical skills, teamwork, and the ability to communicate confidently
  • Final year project will develop your skills in a specific area of digital media, creating a deep knowledge of a specialist area and seeing a product through from initiation to completion.



This degree balances creativity with practicality.

The onset of YouTube, Snapchat and Social Media has shaped a world perfect for sharing stories. Innovative storytelling - made possible by creative digital media skills - can be a lucrative and immensely enjoyable career or pastime.

If you have creative flair, then this degree will give you the technical knowledge to turn your thoughts into tangible creations – be they films, animations, stills, web pages, or audio files. Creativity is only a part of the requirement for this degree, you will need to be interested in learning the technical aspects of digital production.

What will I learn?

In the first year, you will learn professional HTML5 and JavaScript coding, animation, and as well as games engines and C# scripting.

You will use Photoshop, InDesign and Dreamweaver to learn about print and web design, Unity and 3DSMAX to design games and other interactive media tools. Additional options for study are: PHP programming, video post-production or sound design. 

In the final year project, you decide what to research and staff will be there to advise and support you.

Why Greenwich?

Our staff are very experienced and many are internationally renowned researchers who maintain excellent professional contacts within the computing industry.   

Not only is Greenwich a serene and magnificent place to study, it's also close to Canary Wharf and the city – making this an ideal location for work and leisure experience. Throughout the programme, there are guest talks given by distinguished speakers from industry - often based in Canary Wharf.

This programme is accredited by the British Computer Society, the professional body for software engineers – in fact, the Deputy President of the BCS is a dean at Greenwich University.

How will I learn?

Teaching is primarily through taught courses, based around material provided in lectures – which you will supplement through accessing our vast array of publications in our library. The skills you learn during lectures and self-study will be applied in practical, interactive work-shops.

How will I be assessed?

Assessment is made up of a combination of formal examinations, coursework, presentations, portfolios, peer assessment, logbooks and/or tests. Some assessments will be partially or wholly group-based. The final year project will be assessed as an individual piece of work.


Because this is such a wide ranging degree, graduates can pursue a variety of jobs. Common areas include web design and development and User Experience specialists. Teaching and project management have always been the major destinations – but recently we have seen a large number of graduates going into the games, animation and sound production industries. The variety of companies is also large – banks, stores, media agencies all have employed our digital media graduates and a number of graduates have started their own businesses.

What opportunities are there to study abroad?

The Erasmus Programme is a European Union (EU) student exchange programme available for students and provides a grant towards the cost of studying aboard. We have a dedicated placement team who will support students in finding work placements and internships as well as giving students practical advice on writing CVs and preparing for interviews and assessment centres. Students will also have the option of working with other Greenwich students on real world applications for clients as part of our GWizards project (Google for "GWizards" for more details).

What you'll study

Entry requirements

 Applicants from a UK educational background:

112 UCAS points from A-levels, plus GCSEs at grade C or above in English language and mathematics. 

Applications from students taking Access to Higher Education courses are welcome.

For more information, contact or 020 8331 9000.

 Applicants from a non-UK educational background:

Further to showing equivalent qualifications to UK applicants, international applicants must have successfully completed 11 or 12 years of full time education and demonstrated competence in mathematics (usually equivalent to GCSE grade C). 

If you were educated in a language other than English and/or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent. If you require a Tier 4 (General) student visa to study in the UK, your score must be from a UK Visas and Immigration approved IELTS test.

For more information, contact or +44 20 8331 8136.

 In addition:

We welcome applications from mature students.

Extra information


Students are assessed through:

  • Examinations
  • Coursework
  • Project work.

Professional recognition

This degree is accredited by the British Computer Society (BCS). The programme can lead to full exemption from the BCS Certificate, Diploma, Professional Graduate Diploma and PGD Project, as well as partial chartered engineer (CEng) status. The programme also has accreditation from the European Quality Assurance Network for Informatics Education (EQANIE).


Career options include jobs in interactive product design and development and interactive television production. You may consider roles such as video editor, camera operator, 2D or 3D animator, creative account manager, web designer, games designer or graphic artist.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

Come and get a feel for what learning and life is like with us.

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Apply now and begin your journey.

How to apply

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Greenwich Campus

The university's largest campus is centred on three baroque buildings designed by Sir Christopher Wren at the end of the 17th century.

DLR Cutty Sark (approx. 3 min walk)

Greenwich and Maze Hill (approx. 8 walk)

Greenwich Pier - Ferry service (3 min walk)

TFL buses frequently run close by.

Public 'Pay and display' car parks nearby.

Campus bus service between campuses.

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