Graphic and Digital Design, BA Hons Undergraduate prospectus

  • Provides a practical and theoretical grasp of design as an area of intellectual making, creative visualisation and design thinking through professional practice
  • Reflects the changes and developments of creative industries by adopting current technological trends and needs through multidisciplinary design processes and methods
  • You will develop excellent communication skills and great creative aesthetics - not only in the areas of graphic and digital design but also in other close to your discipline fields, [architecture, fine arts, animation]
  • The programme offers interrelated areas of study in typography and graphic design, branding and advertising, fine art and visual communication information and interaction design, photography, data visualisation and moving image
  • Degree balances design creativity with contemporary technology. You will explore different media and develop specialist skills in line with your own interests
  • The BA programme lasts three years and the HND programme lasts two years. They both provide the creative skills and knowledge that prepares students for careers in the creative industries

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3 years full time

4 years part time



"Design is not just what it looks like, design is how it works". – Steve Jobs

This is a programme for those with the creative eye. The discipline of Graphic Design & Digital Design continues to grow rapidly in new and fascinating ways. Designers become problem solvers, conceptual thinkers, visual communicators and above all, experienced professionals. 

The programme offers you a variety of interrelated areas of study in typography and graphic design, packaging, branding and advertising, fine arts and visual communication information and interaction design, photography, data visualisation and moving image. 

You will benefit from the state of the art teaching, studio and workshop spaces, as well as our brand new library and IT facilities. The programme team includes not only professional practitioners who provide a vital link between education and industry, but also highly qualified academics with international reputation in design theory and practice. 

What will I learn? 

Year 1

Future Designer: Year 1 of the programme is designed to introduce you to the principles of graphic design, the history of Art and Design and the foundations of Fine Art practice in relation to design. 

The courses cover a range of activities but have three essential aims. Firstly to provide a basic level introduction to design principles, techniques and technologies. These include typography, booking making, drawing, photography, design software, date collection and making. Secondly, a series of intellectual briefs designed to introduce students to some of the fundamental matters in the visual communications process. These include problem solving, research, conceptual thinking and idea development. The third aim is to encourage you to develop a unique personal style and focuses on students' abilities and strengths.

Year 2

Creative Practitioner: Study in Year 2 focuses on "the creative industries" and most of the courses feature industry-relevant briefs and support the development of advanced skills. The themes explored in Year 2 include design thinking, how the creative industries operate and how to work to a professional standard.
During this year, you also have the opportunity to exhibit your work, and gain a thorough understanding of idea development, enhance your visual skills and techniques and gain experience of working with a client.

Year 3

Individual Professional: The focus of the final year is on becoming the "individual professional" and is largely concerned with allowing you to develop a creative portfolio that best reflects your abilities and professional aspirations. You are encouraged to enter the various national design competitions through "Design Challenges" course (D&AD: Design & Art Direction, RSA: Royal Society of Arts, ISTD: International Society of Typographic Designers, etc.) alongside a range of creative industry briefs.

Why Greenwich?

Not only is Greenwich a serene and magnificent place to study, it's also close to Canary Wharf and the city – making this an ideal location for work experience. Throughout the programme, there are guest talks (Design Roast) given by distinguished speakers from industry - often based in east London and Soho creative agencies.
The Design Roast is an open discussion group for anyone interested in creative design practices and theories of cross-disciplinarity, interactive design, new media technologies, visual communication and philosophies of the state-of-the current and future design. It brings together people from diverse fields and degrees of expertise, aiming to initiate discussions and debates among postgraduate students, researchers, academics, artists, theorists, designers and other creative practitioners.

Practicing designers contribute throughout the programme, keeping you updated with today's creative industries.
All graduating students have the opportunity to participate in International competitions and exhibit their work at the graduate degree shows in London.

This degree is taught at our Stockwell Street building, featuring state-of-the-art studios, workshops, and teaching spaces fully equipped with the latest learning technology. It's also home to the public-facing Stephen Lawrence Gallery in which you'll have opportunities to exhibit your work. You will have access to a wide range of software, hardware, video and audio equipment, and be taught to use it to a professional standard by staff with extensive industry experience. 

How will I learn?

Primarily through taught courses, based around material provided in lectures – which you will supplement through accessing our vast array of publications in our library. The skills you learn during lectures and self-study will be applied in practical, interactive work-shops.


Graduates may pursue work in fields related to graphic and digital design, pursuing careers in design agencies specialising in print, publishing, packaging, branding, interaction design and interface, and experience design; advertising agencies; agencies specialising in motion graphics, web design, and app design for portable devices. 

Typical career destinations include:

  • Branding and Advertising
  • Editorial Design
  • Experience design
  • Visual communication
  • Interactive design 
  • Information graphics and data visualisation
  • Signage and Environmental Typography
  • Motion graphics and animation
  • Web and mobile app design
  • Product prototyping and speculative design
  • Creative direction and management. 

What opportunities are there to study abroad?

The Erasmus Programme is a European Union (EU) student exchange programme available for students and provides a grant towards the cost of studying aboard. We have a dedicated placement team who will support students in finding work placements and internships as well as giving students practical advice on writing CVs and preparing for interviews and assessment centres. Students will also have the option of working with other Greenwich students on real world applications for clients as part of our GWizards project (Google for "GWizards" for more details).

What you'll study

Entry requirements

Entry requirements during Clearing

The University of Greenwich is taking applications for a range of courses during Clearing 2018. If you are not already holding an offer you can apply through Clearing now, call us on 020 8331 9000.

You can find all the programmes available during clearing on our clearing listings page.

Extra information


Students are assessed through coursework and a portfolio of design project work.


You could pursue careers in fields related to graphic and digital design in design agencies specialising in print, publishing, packaging, branding and interaction design, in advertising agencies, or in agencies specialising in animation and the moving image.

Typically, you can expect 12 contact hours per week in classes of around 20-30 students. Teaching is a mixture of studio work, seminars, lectures and workshops. This enables students to learn design and the associated creative processes in a supported environment and to develop 'hands-on' skills.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

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Greenwich Campus

The university's largest campus is centred on three baroque buildings designed by Sir Christopher Wren at the end of the 17th century.

DLR Cutty Sark (approx. 3 min walk)

Greenwich and Maze Hill (approx. 8 walk)

Greenwich Pier - Ferry service (3 min walk)

TFL buses frequently run close by.

Public 'Pay and display' car parks nearby.

Campus bus service between campuses.

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