International Business, BA Hons Undergraduate prospectus

  • Keen to work in international markets? Want to be a manager in an international business or entrepreneur?
  • Learn in a diverse community of international staff and students
  • Experience how cultural differences affect business
  • Gain core business skills with optional pathway in economics, tourism, global marketing or business growth.
  • Top 8 in London for satisfaction with feedback in Business Management (Guardian University Guide 2019)

UCAS points


Course/Institution codes

N120 G BA/IB



3 years full time

6 years part time

4 years sandwich programme



Why study international business at Greenwich?

Almost all businesses and organisations are international in scope, increasing demand for graduates with international skills and mindset. 

Knowledge of international business is highly valued by companies and organisations of all sizes across the globe. In an increasingly internationalised business world, this degree provides you with exciting opportunities and the capabilities to succeed.

We will equip you with the skills necessary to exploit the opportunities in an increasingly interconnected world in a multicultural and diverse setting. You will interact with a variety of different cultures that offer invaluable experiences to transfer you onto an international career path.

Diverse community

Around 80% of the teaching team are either from outside the UK or have studies or worked abroad for at least a year. Our tutors will share these personal experiences and cutting edge research to help broaden your international outlook.

Our current students come from 50 nationalities, providing a chance to exchange ideas on global business with peers from around the world.

Course structure

Our courses cover main business topics from an international perspective, as well as considering ethical and sustainability factors. Looking at the operation of multinational companies, you will develop real business problem solving skills. 

This degree offers a balance of:

  • Content based courses which provide you with intellectual insights into tools that support today's international businesses
  • Professional skill based courses to develop your employability and prepare you for the ever changing job market.

Specialist pathways

You will have the opportunity to gain specialist knowledge in a chosen pathway, such as economics, tourism, global marketing or business growth.


You will:

  • Gain the skills to understand organisations, management strategy and the changing external environment in which they operate
  • Be able to adapt to new cultures and business situations
  • Develop your skills to become an international manager or entrepreneur.

When can I start?

In addition to the standard September start, international students may also begin this programme in January. If you choose a January start, you will study over the summer months in order to begin your second year in September.

Your Programme Leader

I am Dr Michael Wynn-Williams, the programme leader for the International Business degree. I have worked in Japan, the US, among other places, and learnt a lot about different cultures and approaches to business.

I have worked in the aeronautical and business consultancy fields, and have a keen interest in the automotive industry. You are welcome to contact me directly with any enquiries about this programme.

What you'll study

Year 1

Students are required to study the following compulsory courses.

International Business Environment (30 credits)

This course will equip you with the knowledge necessary to understand the relationship between international organisations and the environment in which they operate.

Fundamentals of International Business Strategy (15 credits)

You will be exposed to the most relevant theories shaping the strategies of international firms. Knowledge acquired in the course will be an essential platform to advance your understanding of international business in the following years.

Financial Aspects of International Business (15 credits)

Throughout the course you will be exposed to the financial issues faced by multinational enterprises and acquire practical skills to collect and analyse financial data associated with their activities.

Personal and Professional Development 1 (IBE) (15 credits)

This course will develop a set of academic and personal skills which will be required to succeed in your studies and in your future career.

Global Integrative Project (15 credits)

This course offers an opportunity to put in practice everything you learned in your first year. Working in small groups, you will offer solutions to a pre-defined business scenario.

Students are required to choose a pathway from this list of options:

Economics Pathway 

Introduction to Economics for Business (30 credits) 

You will be introduced to fundamental principles of economic theory and understand how they affect the functioning of firms and markets.

Business Growth Pathway 

Introduction to Business Processes (30 credits)

This course will introduce you to the key processes in any business, also discussing their interdependencies.

Global Marketing Pathway 

Principles and Practice of Marketing (30 credits)

The course is an introduction to the principles of marketing, especially considering recent trends in society.

Tourism Pathway

Tourism, Entrepreneurship and Technology (30 credits)

You will learn about different organisations in the tourism industry and the sources of their competitiveness.

Year 2

Students are required to study the following compulsory courses.

Business Ethics and Corporate Social Responsibility (15 credits)      

The course will introduce to a very relevant area in contemporary business debates. You will learn and reflect upon the social responsibilities of business towards multiple stakeholders and the impact of such responsibilities on business decision making.

Doing Business in Emerging Economies (15 credits)      

You will learn about the specific economic and institutional factors characterising rapidly growing economies and discuss their implications for organisations doing business in these new emerging markets.

Quantitative Methods in International Business (15 credits)

Good managerial decision making is based on sound understanding and analysis of data. The course will equip you with the necessary skills to  analyse quantitative data and use them to support the formulation of  strategies.

Managing Global Business Networks (15 credits)

Companies are more and more interconnected with each other in a complex and globalised world. This course, built on  unique research expertise at the University of Greenwich, will expose you to a new approach to look at organisations and the networks in which they are embedded.

Professional Practice in IBE (15 credits)

In this course you will be equipped with skills which are essential to  enter the job market successfully. In the second part of the course you will be working on a research proposal in preparation for the final year of your studies.

Global Integrative Project 2 (15 credits)

A real company will present you with a real problem. In small groups you are expected to apply what have learned in Year 2 help the company address the problem and present your findings to a mixed panel involving academics and industry experts.

Students are required to choose a pathway from this list of options.

Economics Pathway 

Intermediate Economics for Business (30 credits)

The course will build on your learning in Introduction to Economics for Business. Based on several case studies, you will deepen your knowledge about industry structures, public policies and financial markets and institutions.

Business Growth Pathway 

Fundamentals of Entrepreneurship  (15 credits)

This course will introduce you to the field of entrepreneurship, linking essential theories with practical aspects associated with the identification, pursuit and exploitation of entrepreneurial opportunities.

Innovation in Competitive Environments (15 credits)

You will learn about different types of innovation and the activities firm can put in place to promote this in different contexts.

Global Marketing Pathway

Entrepreneurial Marketing (15 credits)

This course will discuss the role played by marketing in developing an innovative culture and in supporting change in increasingly dynamic markets.

Global Marketing Management (15 credits)

In this course you will learn how to apply theories of international marketing in a global context, also reflecting on the relevance of multicultural societies within domestic markets.

Tourism Pathway

Marketing for Tourism and Hospitality (30 credits)

In this course you will learn how to apply fundamental marketing theories to a wide range of organisations in the tourism industry.

Optional Placement Year

You can spend one year working in a company or other organisation, which can be located anywhere in the world. This is a great opportunity to gain experience and enrich your CV. It also gives you a competitive edge when applying for jobs and providing you with the chance to apply the knowledge acquired in your degree. 

See the section about "Work Placement" below to find out more information. All students undertaking a year-long placement will have an extra course added to their profiles: Business Placement.

Year 3

Students are required to study the following compulsory courses.

International Business Management (30 credits)

This course will offer you an in-depth analysis of the functions within an international organisation and the environmental factors governing their management.

Big Data and Business Analytics (15 credits)

The digital revolution is changing the way in which businesses and industries operate, creating new immense opportunities and requiring graduates to have new skills. This course will discuss, in a practical way, the impact of these changes on the activities of organisations worldwide. You will acquire basic programming skills and the capacity to apply advanced analytical techniques to real business issues.

Internationalisation, Economy and Government (15 credits)

This course contextualises the activities of multinational organizations within the political and institutional environment in which they operates, focusing on the interaction between companies and political forces.

Project/Business Creation Project (30 credits) 

At the end of your studies you will be expected to carry out an individual independent research project. You can decide to explore a topic of your choice in depth through a dissertation or explore the feasibility of pursuing an entrepreneurial idea by designing a business plan for a new venture.

Students are required to choose a pathway from this list of options.

Economics Pathway

Political Economy of International Development and Finance (30 credits)

This course offers a comparison of major approaches and policies to international trade, growth, development and international financial systems.

Business Growth Pathway

Small Business Development (30 credits)

This course discusses the main issues associated with setting up and managing a small company and successfully initiating a process of growth.

Global Marketing Pathway

Contemporary Issues in Marketing (30 credits)

The constant evolution of markets is challenging traditional marketing theories and practices. This course will expose you to the most current issues in the field to provide you with relevant skills to enter the job market.

Tourism Pathway

Tourism Innovation and Product Design (30 credits)

You will learn about product development in the tourism industry and the role of innovation in supporting the growth of the tourism industry.

Entry requirements

Applicants from a UK educational background:

120 UCAS points from at least two A-levels. No more than 12 points should come from AS-levels.

GCSE English language and mathematics with a minimum of grade C are required.

We also accept:

  • BTEC/National Diploma
  • International Baccalaureate
  • Advanced Vocational Certificate of Education 
  • Access courses
  • Level 2 alternatives like Functional Skills and Key Skills for English and mathematics.

For more information, contact or 020 8331 9000.

Applicants from a non-UK educational background:

If you were educated in a language other than English and/or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent.

If you require a Tier 4 (General) student visa to study in the UK, your score must be from a UK Visas and Immigration approved IELTS test. 

Alternatively, students with an overall IELTS of 5 or 5.5 can study our pre-sessional English language programme prior to degree studies.

For more information, contact or +44 20 8331 8136.

In addition

Direct entry to Year 2 or Year 3 is available for qualified applicants.

We welcome applications from mature students.

What people say

"Until you come through the degree programme, you can't necessarily appreciate how much it opens your mind to being adaptable and being determined and self-motivated and that really helped me get the job that I now have."

Matthew Millican
BA Hons International Business

"My placement year helped me to decide that I wanted to work specifically in sales. Many companies offer a rotation role in different areas based in the IT sector but I knew what field I wanted to work in."

Nicci Wright 
BA Hons International Business

What employers say?

"I have found BA International Business graduates have the educational background to provide them with the ability to demonstrate a strong executive presence. This allows them to gain credibility from the first interaction. They have learned the importance of adapting to the business situation. They are able to implement feedback from peers and management and turn that into actionable tasks."

Bruno Vianna
Area Manager, Iberia

Extra information


Students are assessed through a rich and balanced portfolio of techniques, including:

  • Consultancy reports
  • Case studies
  • Essays
  • Examinations
  • Group activities
  • Thematic diaries
  • Portfolio
  • Presentations.

How will you learn?

This degree has a distinctive teaching philosophy. We want you to learn in ways which will develop the necessary skills for success in your future career or studies. 

This programme is a unique opportunity in this respect: you will  work on projects from the first year of your studies; discussing real business problems and situations which managers of international organisations face in their jobs. This will be done through scenarios, simulations, creative independent work, and, especially in your second year, by working together with real companies and acting as consultants for them. 

Some of the courses you will study are delivered by leading experts in the relevant fields: in this way you will be exposed to up to date research findings and get access to the invaluable research experience of the teaching staff.


Our previous graduates have gone into careers in banking and finance, IT, logistics and many other sectors, working for companies such as PwC, JP Morgan, HP, Microsoft and Ericsson. 

You also have the option to continue with postgraduate education or launch your own business as an entrepreneur.

Success Stories

Katharina Greve

After Greenwich, Katharina completed a Master's in Management at the London School of Economics and went on to study a PhD at the University of Cambridge in the field of Operations Management.

Jez Frampton

After completing BA Hons International Business in 1992, Jez is now the Global Chief Executive Officer of Interbrand, the world's leading brand consultancy. He is also a regular commentator at the BBC, CNN and FOX.

Experience abroad 

You can participate in the Erasmus+ international exchange programme. This will help improve your language skills and give you experience of living and working in another country. The Erasmus+ Scheme provides a grant towards the cost of studying abroad for one semester or a full year. 

Summer School

You will have the opportunity to apply for our partially funded summer school programme. Previous trips include locations such as Chile and Italy where you will be able to improve your language skills and explore the culture.

International networking events 

You will have the opportunity to attend our annual International Business student conference to network with piers, alumni and industry experts and showcase your talents during your final year. 

We organise an International Week where you will be able to attend lectures, delivered by our international partner universities.

Work placement

You can gain the insight and practical skills that employers seek in graduates. Our Employability Office will assist you in securing a placement before the sandwich year. Working with over 200 companies our team also offer a range of mentoring schemes and networking opportunities.

Previous Business School students have secured placement opportunities with companies such as:

  • IBM
  • Sandals Resort (Caribbean)
  • NHS
  • Bloomberg
  • Intel
  • HP
  • Bank of England.
  • Warner Music 
  • GlaxoSmithKline
  • PwC
  • Hays Recruiting.


In addition to a placement, you can also undertake internships during your summer breaks.  These will appear on your graduate diploma, showcasing your experience to employers.

Extra-curricular activities

Our Greenwich Employability Passport scheme recognises and rewards your participation in additional activities such as part-time work, volunteering, student societies and industry guest lectures.

We will encourage you to join societies such as the Economics & Business Society. It provides an additional forum for students to meet and discuss current trends with faculty and guest speakers.


The University of Greenwich has been ranked one of the top two globally diverse universities in the UK, US, Australia and New Zealand by Hotcourses Diversity Index.

Business start-up

You will be encouraged to enter the university's Enterprise Challenge which rewards student entrepreneurship and innovation. Previous winners received a prize of £5,000 for their idea of developing an enterprise and study hub.

Tier 1 Graduate

We encourage our graduates with credible business ideas to develop their business under academic supervision. International students who wish to develop their business in the UK after graduation may be able to apply for a visa Tier 1 (Graduate Entrepreneur) scheme, subject to eligibility and availability.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

Come and get a feel for what learning and life is like with us.

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Apply now and begin your journey.

How to apply

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Greenwich Campus

The university's largest campus is centred on three baroque buildings designed by Sir Christopher Wren at the end of the 17th century.

DLR Cutty Sark (approx. 3 min walk)

Greenwich and Maze Hill (approx. 8 walk)

Greenwich Pier - Ferry service (3 min walk)

TFL buses frequently run close by.

Public 'Pay and display' car parks nearby.

Campus bus service between campuses.

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Unistats data is not available for the part time mode of this programme. This is usually due it to being a new programme for which there is not yet any data.