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Business with Marketing (Extended), BA Hons Undergraduate prospectus

  • This four year programme is identical to the three year course, but has a foundation year with lower entry requirements.
  • Gain solid grounding in analytical and strategic aspects of business, in addition to particular focus on the marketing discipline
  • Our marketing programmes are ranked among the top five for student satisfaction and second overall in London by the Complete University Guide 2017.

Overview

Overview

If you have the ability but not the qualifications required to apply for our three-year BA Hons Business with Marketing programme, this four-year programme will provide you with another route.

Interested in marketing as a key commercial element? Choose this business management and marketing degree.

Course structure

This challenging and rewarding degree will give you the academic skills to succeed as well as a solid grounding in the strategic aspects of business and management. You will also gain a particular specialism in marketing theory and techniques.

This degree begins with a foundation year that will give you a solid grounding from which to progress to degree level study. You will gain a thorough introduction to business and an understanding of ethics, enterprise and leadership. 

You will also learn essential computing, communication and academic writing skills, and how to manage your studies independently.

After your first year, you will study the same courses as those in our three-year BA Hons Business with Marketing programme

Foundation year

The foundation year is designed to give you:

  • A thorough introduction to business
  • Essential computing skills
  • Improved communication
  • Academic writing skills
  • An understanding of enterprise, leadership and ethics
  • The ability to manage your studies independently.

Ranking

We are proud to say that in London our marketing programmes are ranked:

  • 1st for student satisfaction by the Complete University Guide 2016
  • 2nd overall by the Complete University Guide 2016
  • Top 5 for student satisfaction and second overall by the Complete University Guide 2017.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Outcomes

The aims of this programme are:

  • To provide you with a solid grounding in analytical and strategic aspects of business
  • To equip you with the skills to develop and manage businesses to achieve superior performance

Degree re-structure

This degree was recently restructured in collaboration with employers, professional bodies and student feedback. This ensures we develop degrees that are aligned with latest industry trends. (This is standard UK practice across institutions).

What you'll study

Entry requirements

Applicants from a UK educational background:

Applicants would normally apply with the equivalent of 64 UCAS points (or above), plus GCSE English and maths grade C (or above). This might include:

  • Applications from those with an A‐level background if the applicant has two D grades and one E grade (or above) in relevant subjects
  • Applications from those with 64 UCAS points including points from at least two AS‐levels in relevant subjects
  • Applications from those with an AS‐level background if the applicant has studied three/four AS subjects and achieved at least three C grades (or above) in relevant subjects
  • Applications from those with an International Baccalaureate (Certificate or Diploma) background if the applicant has at least 20 points arising from at least three relevant subjects
  • Other qualifications, which will be considered on application.

For more information, contact courseinfo@greenwich.ac.uk or 020 8331 9000.

Applicants from a non‐UK educational background:

International applicants will need to show qualifications equivalent to those required for UK student entry requirements. Further to this, applicants should have:

  • Successfully completed 11 or 12 years of full time education
  • The ability to demonstrate competence in mathematics (usually equivalent to GCSE grade C)
  • A desire to study in the UK university system is expected, but some applicants may need a year to adapt to the UK higher education system
  • Applicants who have the minimum English language requirement of an overall IELTS of 5.5 with no less than 5.5 in each skill will substitute 30 credits of the programme with English for Academic Purposes 1 and English for Academic Purposes 2 and study 120 credits
  • Applicants who have an overall IELTS of 6 with no less than 5.5 in each skill will not be required to study the English for Academic Purposes modules and will study 120 credits.

These courses are run by the Department of Literature, Language and Theatre in the Faculty of Architecture, Computing and Humanities at the Avery Hill Campus.

For more information, contact international@gre.ac.uk or +44 (0)20 8331 8136.

In addition:

  • Applicants would normally be a minimum of 17 years of age, but entry at younger age is a
    possibility for the highest quality applicants
  • Applicants who have significant work experience relevant to their preferred study path, but who do not have the minimum expected formal entry qualifications, are welcome to apply by citing their relevant work experience to demonstrate their potential capability. Applicants following this method may be asked to complete additional application processes
  • We welcome applications from mature students.

Extra information

Assessment

You will experience a range of teaching and learning methods during your degree, including:

  • Interactive lectures
  • Face to face and web supported seminars
  • Guest speakers
  • Directed and independent study
  • Group or web based discussions
  • Supervised laboratories
  • Excel demonstration
  • Case studies
  • Problem solving activities
  • Research activities
  • Company visits
  • Consultancy projects
  • Business simulations
  • Group based research and presentations.

The assessment methods are work related and emphasise the applications of knowledge, including a mixture of: 

  • Portfolio based reports
  • Presentations
  • Business simulation scenarios/reports
  • Information technology software demonstrations
  • Consultancy reports
  • Dragons' Den type assessments involving local employers
  • Seen/unseen examinations
  • Time constrained assignments.

Careers

Graduates from this programme have the same career opportunities as those graduating from our three-year programme. Career opportunities are available with a specialist strategic marketing focus in general management within retail, consultancy, small to medium enterprises and business start-up.

Work placement

You can gain the insight and practical skills that employers seek in graduates. Our Employability Office will assist you in securing a placement before the sandwich year. Working with over 200 companies our team also offer a range of mentoring schemes and networking opportunities.

The sandwich year (work placement) will appear as a 30 credit course on your Diploma if completed successfully.

Internship

In addition to a placement, you can also do internships during your summer breaks. These will appear on your graduate diploma, showcasing your experience to employers.

Experience abroad

You can participate in the Erasmus+ international exchange programme. This will help improve your language skills and give you experience of living and working in another country. The Erasmus+ Scheme provides a grant towards the cost of studying abroad for a year. 

Employability

You will connect with employers through our dedicated Business School Employability Team who focus on developing your employment skills. They also provide you with CV support and will invite you to employment fairs to network with employers and recruiters from industries.

Extracurricular activities

Our Greenwich Employability Passport scheme recognises and rewards your participation in additional activities such as part-time work, volunteering, student societies or industry guest lectures.

Business start-up

You will be encouraged to enter the university's Enterprise Challenge which rewards student entrepreneurship and innovation. Previous winners received a prize of £5,000 for their idea of developing an enterprise and study hub.

How to apply 

Full-time, UK and EU students

Full time, home and EU students must apply through UCAS. Please carefully consider the programmes available and apply as early as possible. For further information and UCAS deadlines, please visit www.ucas.ac.uk.

Part-time and international students

Part-time and international students must apply online at gre.ac.uk/apply.
For further information, international students can e-mail international@gre.ac.uk.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

Come and get a feel for what learning and life is like with us.

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Apply now and begin your journey.

How to apply

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