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Marketing Management, BA Hons Undergraduate prospectus

  • Want to use your creativity and influence strategy? Keen to impact the digital era? Want to become a marketing manager?
  • Gain exemptions from professional bodies CIM and IDM, preparing you for a career in digital marketing
  • Study a marketing degree ranked 2nd overall in London (Complete University Guide 2017)

Overview

Overview

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio since then. We have recently redesigned this degree in collaboration with employers and marketing professional bodies, allowing us to keep up to date with digital trends.

Course structure

This degree will provide you with relevant skills and in addition, a valuable marketing industry qualification. In your first year you will gain a strong foundation in essential marketing principles. 

You will build on these skills in Year 2 with an emphasis on marketing management and customer insight. Year 3 takes a strategic perspective and introduces direct, digital and internet marketing.

You will learn to analyse target audiences and implement integrated marketing communications campaigns. You will work on live briefs from a variety of organisations, including the Institute of Direct and Digital Marketing.

Sector specialisms in Digital Marketing or Advertising are available for students wanting an endorsed degree.

Professional exemptions

Students from this programme will have the opportunity to gain exemptions from the Chartered Institute of Marketing, Market Research Society and Institute of Direct and Digital Marketing examinations, gaining professional recognition early in your career. Students from this programme usually gain the CIM Certificate in Professional Marketing on graduation, boosting their careers.

Ranking

Our marketing programmes are ranked among the top five for student satisfaction and second overall in London by the Complete University Guide 2017 league table.

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

We have also been named as one of the "most international" universities on the planet by Times Higher Education magazine.

Outcomes

This programme aims to:

  • Ensure you develop a good understanding and grounding in marketing
  • Provide you with an essential grasp of the skills required by employers.

What you'll study

Year 1

  • Personal and Professional Development 1 (15 credits)
  • Financial Aspects of Marketing/PR (15 credits)
  • Principles and Practice of Marketing (30 credits)
  • Introduction to Digital Marketing (15 credits)
  • Brand Management (15 credits)
  • Introduction to Advertising (15 credits)
  • Creative Content Marketing (15 credits)

Year 2

  • Research Methods (MET) (15 credits)
  • Personal & Professional Development 2 (15 credits)
  • Customer Insight and Data Analytics (30 credits)
  • Global Marketing Management (15 credits)
  • Marketing Management (15 Credit)
  • Media Planning and Buying (15 credits)
  • Entrepreneurial Marketing (15 credits)

Optional Sandwich Year

Year 3

  • Direct and Digital Marketing (30 credits)
  • Internet Marketing (15 credits)
  • Business and Marketing Strategy (15 credits)
  • Social Media and Analytics (15 credits)

Students are required to choose 15 credits from this list of options:

  • Social Marketing (15 credits)
  • Contemporary Issues in Marketing (15 credits)

Students are required to choose 30 credits from this list of options:

  • Consultancy Project (30 credits)
  • Dissertation (MET) (30 credits)

Entry requirements

Applicants from a UK educational background:

112 UCAS points from at least two A-levels. No more than 12 points should come from AS-levels.

GCSE English language and mathematics with a minimum of grade C are required.

We also accept:

  • BTEC/National Diploma
  • International Baccalaureate
  • Advanced Vocational Certificate of Education
  • Access courses
  • Level 2 alternatives like Functional Skills and Key Skills for English and mathematics.

For more information, contact courseinfo@greenwich.ac.uk or 020 8331 9000.

Applicants from a non-UK educational background:

If you were educated in a language other than English and/or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent.

If you require a Tier 4 (General) student visa to study in the UK, your score must be from a UK Visas and Immigration approved IELTS test. 

Alternatively, students with an overall IELTS of 5 or 5.5 can study our Pre-Sessional English language programme prior to degree studies.

For more information, contact international@gre.ac.uk or +44 20 8331 8136.

In addition

Direct entry to Year 2 or Year 3 is available for qualified applicants.

We welcome applications from mature students.

What people say

"Tutors and lecturers were always offering great examples that bridge the gap between the classroom and real life."

Pawel Ozga
BA Hons Marketing

"The lecturers on my course are really, really great. They have a lot of experience in the professional field and they have a lot of knowledge in marketing. Their background is really interesting for me because I can see how I would like to be in the future."

Humberto Villamizar
BA Hons Marketing

"I was Product Manager for a company before I started my degree but I never had the marketing theory to help improve my skills."

James Anderson
BA Hons Marketing

Extra information

Assessment

 Students are assessed through:

  • Assignments
  • Examinations
  • Presentations.

Careers

Graduates may find careers as advertising account executives organising advertising campaigns, social media managers engaging with social media channels, marketing executives promoting products and services and copywriters communicating business messages. Many more opportunities exist in branding, market research and consultancy.

Outstanding alumni careers: Trevor Goul-Wheeker - Business leader. Mentor. Book lover.

Work placement

You can gain the insight and practical skills that employers seek in graduates. Our Employability Office will assist you in securing a placement before the sandwich year. Working with over 200 companies our team also offer a range of mentoring schemes and networking opportunities.

The sandwich year (work placement) will appear as a 30 credit course on your Diploma if completed successfully.

Internship

In addition to a placement, you can also do internships during your summer breaks. These will appear on your graduate diploma, showcasing your experience to employers.

Experience abroad

You can participate in the Erasmus+ international exchange programme. This will help improve your language skills and give you experience of living and working in another country. The Erasmus+ Scheme provides a grant towards the cost of studying abroad for a year.

Employability

You will connect with employers through our dedicated Business School Employability Team who focus on developing your employment skills. They also provide you with CV support and will invite you to employment fairs to network with employers and recruiters from industries.

Extracurricular activities

Our Greenwich Employability Passport scheme recognises and rewards your participation for extra activities in part-time work, volunteering, student societies or industry guest lectures.

The student's Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers included IBM and Mediacom. A great way for you to create business contacts.

Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.

Business start-up

You will be encouraged to enter the university's Enterprise Challenge which rewards student entrepreneurship and innovation. Previous winners received a prize of £5,000 for their idea of developing an enterprise and study hub.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

Come and get a feel for what learning and life is like with us.

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How to apply

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