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Marketing Management (Extended), BA Hons Undergraduate prospectus

  • This four year programme is identical to the three year course, but has a foundation year with lower entry requirements.
  • Gain exemptions from professional bodies CIM and IDM, preparing you for a career in digital marketing
  • Study a marketing degree ranked 2nd overall in London (Complete University Guide 2017)

Overview

Overview

If you have the ability but not the qualifications required to apply for our three-year BA Hons Marketing Management programme, this four-year programme will provide you with another route.

Put your abilities to good use by embarking on a marketing degree ranked third in the UK for student satisfaction (Complete University Guide 2016). It will be a challenging and rewarding experience.

Course structure

It begins with a foundation year that will give you a solid grounding from which to progress to degree-level study. You will gain a thorough introduction to business and marketing, and an understanding of ethics, enterprise and leadership. 

You will also learn essential computing, communication and academic writing skills, and how to manage your studies independently.

Following your foundation year, you will receive up-to-date skills and a valuable marketing industry qualification in addition to your degree. 

In your first year of degree level study you will gain a strong foundation in essential marketing principles and have the opportunity to achieve the Chartered Institute of Marketing (CIM) Foundation Certificate in Marketing.

You will build on these skills in Year 2 with a focus on market research and the marketing mix. Year 3 takes a strategic perspective and introduces direct, interactive, digital and social marketing. In your third year, you will have the option to undertake a work placement to build your core skills.

You will learn to analyse target audiences and implement integrated marketing communications campaigns. You will work on live briefs from a variety of organisations, including the Institute of Direct and Digital Marketing.

Foundation year

The foundation year is designed to give you:

  • A thorough introduction to business and marketing
  • Essential computing skills
  • Improved communication
  • Academic writing skills
  • An understanding of ethics, enterprise and leadership
  • The ability to manage your studies independently.

Ranking

We are proud to say that compared to other universities in London our marketing courses are ranked:

  • Top five in student satisfaction by the Complete University Guide 2017
  • Second overall by the Complete University Guide 2017.

Outcomes

The aims of this degree are:

  • To ensure you develop a good understanding and grounding in marketing
  • To provide you with an essential grasp of the skills required by employers.

Degree re-structure

This degree is currently being restructured in collaboration with employers, professional bodies and student feedback. This ensures we develop degrees that are aligned with latest industry trends and gives you the opportunity for subject specialisms. (This is standard UK practice across institutions).

The degree structure and courses listed will be updated once these are confirmed.

What you'll study

Entry requirements

Applicants from a UK educational background:

Please note that the programme title is due to be updated to BA Hons Marketing Management (Extended). UCAS code and all other details will remain the same. Contact us for more information.

Applicants would normally apply with the equivalent of 64 UCAS points (or above), plus GCSE English and maths grade C (or above). This might include:

  • Applications from those with an A‐level background if the applicant has two D grades and one E grade (or above) in relevant subjects
  • Applications from those with 64 UCAS points including points from at least two AS‐levels in relevant subjects
  • Applications from those with an AS‐level background if the applicant has studied three/four AS subjects and achieved at least three C grades (or above) in relevant subjects
  • Applications from those with an International Baccalaureate (Certificate or Diploma) background if the applicant has at least 20 points arising from at least three relevant subjects
  • Other qualifications, which will be considered on application.

For more information, contact courseinfo@gre.ac.uk or 020 8331 9000.

Applicants from a non‐UK educational background:

International applicants will need to show qualifications equivalent to those required for UK student entry requirements. Further to this, applicants should have:

  • Successfully completed 11 or 12 years of full time education
  • The ability to demonstrate competence in mathematics (usually equivalent to GCSE grade C)
  • A desire to study in the UK university system is expected, but some applicants may need a year to adapt to the UK higher education system
  • Applicants who have the minimum English language requirement of an overall IELTS of 5.5 with no less than 5.5 in each skill will substitute 30 credits of the programme with English for Academic Purposes 1 and English for Academic Purposes 2 and study 120 credits
  • Applicants who have an overall IELTS of 6 with no less than 5.5 in each skill will not be required to study the English for Academic Purposes modules and will study 120 credits.

These courses are run by the Department of Literature, Language and Theatre in the Faculty of Architecture, Computing and Humanities at the Avery Hill Campus.

For more information, contact international@gre.ac.uk or +44 (0)20 8331 8136.

In addition:

  • Applicants would normally be a minimum of 17 years of age, but entry at younger age is a possibility for the highest quality applicants
  • Applicants who have significant work experience relevant to their preferred study path, but who do not have the minimum expected formal entry qualifications, are welcome to apply by citing their relevant work experience to demonstrate their potential capability. Applicants following this method may be asked to complete additional application processes
  • We welcome applications from mature students.

What people say

"The lecturers on my course are really, really great. They have a lot of experience in the professional field and they have a lot of knowledge in marketing. Their background is really interesting for me because I can see how I would like to be in the future."

Humberto Villamizar
Marketing, BA Hons

Extra information

Assessment

Your course will be taught through a mix of: 

  • Lectures
  • Tutorials/seminars/workshops
  • Library work
  • Reading
  • Case study analysis
  • Online research
  • Online support
  • Directed self‐study
  • Discussions
  • Formal and informal group work
  • Computer based simulations.

Students are assessed through formative and summative assessment, covering:

  • Written papers and presentations
  • Portfolio presentations
  • Online assessment
  • Peer group assessment
  • Time limited examinations
  • Time constrained assignments
  • Group work exercises.

Professional recognition

Students can usually gain exemptions from certain Chartered Institute of Marketing, Market Research Society and Institute of Direct Marketing examinations.

The programme also provides exemptions from Market Research Society and Institute of Direct and Digital Marketing examinations.

Careers

Graduates from this programme have the same career opportunities as those graduating from our three-year BA Hons Marketing Management programme.

Graduates may find careers as advertising account executives organising advertising campaigns, social media managers engaging with social media channels, marketing executives promoting products and services and copywriters communicating business messages. Many more opportunities exist in branding, market research and consultancy.

Work placement

You can gain the insight and practical skills that employers seek in graduates. Our Employability Office will assist you in securing a placement before the sandwich year. Working with over 200 companies our team also offer a range of mentoring schemes and networking opportunities.

The sandwich year (work placement) will appear as a 30 credit course on your Diploma if completed successfully.

Internship

In addition to a placement, you can also do internships during your summer breaks. These will appear on your graduate diploma, showcasing your experience to employers.

Experience abroad

You can participate in the Erasmus+ international exchange programme. This will help improve your language skills and give you experience of living and working in another country. The Erasmus+ Scheme provides a grant towards the cost of studying abroad for a year. 

Employability

You will connect with employers through our dedicated Business School Employability Team who focus on developing your employment skills. They also provide you with CV support and will invite you to employment fairs to network with employers and recruiters from industries.

Extracurricular activities

Our Greenwich Employability Passport scheme recognises and rewards your participation in additional activities such as part-time work, volunteering, student societies or industry guest lectures.

Business start-up

You will be encouraged to enter the university's Enterprise Challenge which rewards student entrepreneurship and innovation. Previous winners received a prize of £5,000 for their idea of developing an enterprise and study hub.

How to apply 

Full-time, UK and EU students

Full time, home and EU students must apply through UCAS. Please carefully consider the programmes available and apply as early as possible. For further information and UCAS deadlines, please visit www.ucas.ac.uk.

Part-time and international students

Part-time and international students must apply online at gre.ac.uk/apply.
For further information, international students can e-mail international@gre.ac.uk.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

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