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Advertising and Digital Marketing Communications, BA Hons Undergraduate prospectus

  • Passionate about advertising and consumer behaviour? Keen to take the lead on digital content? Want to be a social media manager?
  • Gain exemptions from professional bodies including CIM and IDM, preparing you for a career in digital marketing.
  • Our marketing subjects are ranked in top 10 for student satisfaction in London (Complete University Guide 2018).

Overview

Overview

We were the first UK university to offer a specialist degree in marketing communications and we have continued to develop our portfolio. We have recently redesigned this degree in collaboration with employers and marketing professional bodies, allowing us to keep up to date with digital trends.

Course structure

We will prepare you for a career in the advertising industry by developing your skills in identifying trends and understanding consumer behaviour.

You will learn how to analyse target audiences and implement integrated marketing communications campaigns. By collaborating with your fellow students on real marketing problems, you will gain valuable experience of working in teams. 

Our modules will provide you with the principles and practice of marketing, as well as specialised knowledge in areas such as customer insight and data analytics, strategic brand management, and social media analytics. 

Work placement

You will have the option to undertake a work placement, providing insight and practical skills which employers seek in graduates. Previous students have completed placements with Microsoft, Warner Music Group, IBM, Mindshare (global media and marketing agency) and Sandals Resorts International. 

Ranking

Our marketing subjects are ranked in:

  • Top 10 for student satisfaction in London (Complete University Guide 2018)
  • Top 5 in London overall (Complete University Guide 2018).

Greenwich is one of the top two most globally diverse universities in the UK, US, Australia and New Zealand, by Hotcourses Diversity Index.

Outcomes

This degree aims to:

  • Help students develop an in-depth knowledge of advertising and communications theory and how this is applied in practice
  • Prepare students for the world of work by providing them with employable and transferable skills.

What you'll study

Entry requirements

Applicants from a UK educational background:

120 UCAS points from at least two A-levels, of which no more than 12 points should come from AS-levels. 

GCSE English language and mathematics with a minimum of grade C are required.

We also accept:

  • BTEC/National Diploma
  • International Baccalaureate
  • Advanced Vocational Certificate of Education
  • Access courses.

For more information, contact courseinfo@greenwich.ac.uk or 020 8331 9000.

Applicants from a non-UK educational background:

If you were educated in a language other than English and/or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent.

If you require a Tier 4 (General) student visa to study in the UK, your score must be from a UK Visas and Immigration approved IELTS test.

Alternatively, students with an overall IELTS of 5 or 5.5 can study our Pre-Sessional English language programme prior to degree studies.

For more information, contact international@gre.ac.uk or +44 20 8331 8136.

In addition

Direct entry to Year 2 or Year 3 is available for qualified applicants.

We welcome applications from mature students.

What people say

"For me it was great to meet new people from different backgrounds, as networking is an important part of university life. I now have connections with people who live all around the world."

Danish Shafi
BA Hons Advertising & Marketing Communications

''I have always liked to keep myself busy and be involved in different activities. University life has really helped me to develop time management skills and to be organised.''

Margherita Morra
BA Hons Advertising and Marketing Communications

"Here support is always available, if you have a problem and you need help. I also like the fact the university has so many opportunities, such as networking events, seminars, workshops and it offers a wide range of opportunities."

Nadia Elhadji
BA Hons Advertising and Marketing Communications

"The university makes sure that you become the best person and you achieve your best possible grade. That's just the best memories that I can have of this place."

Zoë Mason
BA Hons Advertising and Marketing Communications

Extra information

Assessment

Students are assessed through:

  • Assignments
  • Examinations
  • Presentations.

Professional recognition

Students can usually gain exemptions from Chartered Institute of Marketing, Market Research Society and Institute of Direct Marketing examinations.

Careers

This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications and other advertising fields.

Recent graduates have secured roles at Google, Coca-Cola and OgilvyOne.

Work placement

You can gain the insight and practical skills that employers seek in graduates. Our Employability Office will assist you in securing a placement before the sandwich year. Working with over 200 companies our team also offer a range of mentoring schemes and networking opportunities.

The sandwich year (work placement) will appear as a 30 credit course on your Diploma if completed successfully.

Internship

In addition to a placement, you can also do internships during your summer breaks. These will appear on your graduate diploma, showcasing your experience to employers.

Experience abroad

You can participate in the Erasmus+ international exchange programme. This will help improve your language skills and give you experience of living and working in another country. The Erasmus+ Scheme provides a grant towards the cost of studying abroad for a year. 

Employability

You will connect with employers through our dedicated Business School Employability Team who focus on developing your employment skills. They also provide you with CV support and will invite you to employment fairs to network with employers and recruiters from industries.

Extracurricular activities

Our Greenwich Employability Passport scheme recognises and rewards your participation in additional activities such as part-time work, volunteering, student societies or industry guest lectures.

The student Marketing Society has over 100 members. The Society combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom. A great way for you to create business contacts.

Our marketing students achieved first place in the latest national marketing competition organised by the Institute of Direct Marketing.

Business start-up

You will be encouraged to enter the university's Enterprise Challenge which rewards student entrepreneurship and innovation. Previous winners received a prize of £5,000 for their idea of developing an enterprise and study hub.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

Come and get a feel for what learning and life is like with us.

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Apply now and begin your journey.

How to apply

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