Undergraduate prospectus

Advertising and Digital Marketing Communications, BA Hons

Gain the skills you need for a career in advertising and digital marketing communications with a degree that offers exemptions from CIM and IDM marketing examinations.

Our advertising and digital marketing communications degree is designed to develop your ability to identify trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Our strong links with businesses provide students with the opportunity to undertake work placements. Previous students have undertaken work placements at companies such as Microsoft, Warner Music Group and IBM. Recent Greenwich advertising and digital marketing graduates have gone on to work at Google, Coca Cola and OgilvyOne.

UCAS points

112 (view full requirements)

Course/institution codes

NN25 G BA/MC

Location

Duration

  • 3 years full-time
  • 6 years part-time
  • 4 years sandwich

UK/international fees

What you should know about this course

  • Ideal if you're passionate about advertising and consumer behaviour and are keen to take the lead on digital content and become a social media manager
  • You'll gain exemptions from modules of professional qualifications, including CIM and IDM, in preparation for a career in digital marketing
  • Our marketing subjects are ranked highest in London overall (Complete University Guide 2019).

What you will study

Loading...

Course information is currently unavailable for this programme. Please contact course-info@gre.ac.uk for more information.

About the course team

We are an experienced team of academics and industry professionals. Trained postgraduate researchers also contribute to seminar teaching with their latest research-led insight. Our teaching is informed by research and consultancy work.

Marketing, Events & Tourism

Come and visit us

You can find out a lot about a university online, but to really get a feel for what it's like to live and study here you should come and visit. Come take a look at our historic campuses in London and Kent.

Next Open Day coming soon

The best way to find out about student life at the University of Greenwich is to join one of our amazing Open Days. You get to look around the campus, view our student accommodation, and speak with staff and students to get your questions answered. Parents are very welcome too!

Come and see why Greenwich is the ideal university for you.

Can’t make it? Don’t worry!

We host events regularly, so there will be more opportunities to visit very soon.

Entry requirements

If you are

112 UCAS points from at least two A-levels. No more than 12 points should come from AS-levels. 

Plus, GCSE English language or literature and mathematics at grade C / 4 or above.

We also accept:

  • BTEC/National Diploma
  • International Baccalaureate
  • Advanced Vocational Certificate of Education
  • Access courses.

For more information, contact courseinfo@greenwich.ac.uk or 020 8331 9000.

The University of Greenwich accepts a broad range of international qualifications for admission to our courses, such as the International Baccalaureate.

For detailed information on the academic and English language requirements, please find your country in our directory.

Alternatively, please contact us:

Available to overseas students?

Yes

Can I use prior learning?

Find out more on our Recognition of Prior Learning pages.

How you will learn

Teaching

In a typical week learning takes place through a combination of:

  • Lectures
  • Seminars
  • 1-to-1 tutorials

Further details to be confirmed.

Seminars enable you to discuss and develop your understanding of topics covered in lectures in smaller groups. You will also be able to meet your personal tutor. Contact hours may fall between 9am and 9pm, depending on your elective courses and tutorials.

Class sizes

Average intake per year is 20-30. Lecture sizes are normally 30-240, and seminars/tutorials are 15-30. This varies by module, if shared between degrees.

Independent learning

Outside of timetabled sessions, you'll need to dedicate self-study time (around 20-30 hours per week) to prepare for coursework, presentations and exams.

You can use Stockwell Street library and online resources to support further reading and research.

Overall workload

Your overall workload consists of contact hours (lectures, seminars, etc), independent learning, assessments, and field trips. Each credit equates to around 10 hours of study. Contact hours may vary depending on your modules.

In addition, during the week you can also:

  • Attend additional support classes in some modules
  • Attend guest lectures from industry experts
  • Take part in employability and enterprise workshops
  • Join the Marketing society and other student societies.

Assessment

On this course, students are assessed by:

  • Examinations
  • Coursework

Further details to be confirmed.

Each course has formal assessments which count towards your grade. Some courses may also include ‘practice’ assessments, which help you monitor progress and do not count towards your final grade.

Feedback summary

We aim to provide feedback on assignments and to release examination results within 15 working days.

Dates and timetables

Academic year:

  • 24 September 2018 to 28 June 2019.

Full teaching timetables are not usually available until term has started. For any queries, please call 020 8331 9000.

Fees and funding

Your time at university should be enjoyable, rewarding, and free of unnecessary stress. Planning your finances before you come to university can help to reduce financial concerns. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Full-time (per year) Part-time (per 30 credits)
View fees

* For full fees information please visit our fees information pages.

Fees information International fees

Accommodation costs

Whether you choose to live in halls of residence or rent privately, we can help you find what you're looking for. University accommodation is available from just over £100 per person per week (bills included), depending on your location and preferences. If you require more space or facilities, these options are available at a slightly higher cost.

Accommodation pages

Funding your study

There is a range of financial support options available to support your studies, including the Aspire@Greenwich award for study resources that many full-time students will receive.

Discover more about grants, student loans, bursaries and scholarships. We also provide advice and support on budgeting, money management and financial hardship.

Financial support

Other costs

As the course is accredited by IDM, you can sit professional exams in direct and digital and/or digital marketing. These are not compulsory but we advise students to take them.

Students must cover the examination fee, which can be found on the IDM website. Ten IDM fee bursaries covering the cost of these exams are awarded to top-achieving students.

CIM accreditation offers exemptions from certain professional diploma modules. Fees for any modules taken need to be paid by students.

Careers and placements

Will I have a work placement?

Work placements are optional, and you are responsible for arranging your placement with support from the university.

Previous students have completed placements with Microsoft, Warner Music Group, IBM, Mindshare (global media and marketing agency) and Sandals Resorts International.

How long is my placement?

Work placements are 9-12 months of full-time paid work. You take this between the second and third years of study.

What are the financial arrangements?

UK placement annual salaries range between £13,000-£18,000 pro rata. Some charity/voluntary work organisations offer travel costs and lunch expenses in lieu of a full salary.

What sort of careers do graduates pursue?

This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications and other advertising fields.

Recent graduates have secured roles at Google, Coca-Cola and OgilvyOne.

Are internships available?

Internships are optional, and last for a minimum of six weeks. Gain a Certificate in Professional Practice and valuable employment experience before graduating.

Do you provide employability services?

Our Business School Employability Team is committed to supporting your journey towards a rewarding graduate destination. We provide a professional service to empower you to achieve your potential. Services include:

Support and advice

Academic skills and study support

Access study skills support through your tutor, our subject librarians, and our online academic skills centre.

Where appropriate, we provide support in academic English and mathematics. If you need support to use particular IT packages for a specific module, we provide training for this.

Support from the department

Our Greenwich Employability Passport Scheme will make your CV stand out to employers. It recognises your efforts in part-time work, volunteering, sports and societies during your studies.

Our i3Centre provides business start-up support, mentoring, workshops and competitions. Develop your business ideas by entering our Enterprise Challenge, which rewards innovation.

Accommodation information

Accommodation pages

Not quite what you were looking for?

We've got plenty of other courses for you to choose from. Browse our undergraduate prospectus or check our related courses below.

Marketing and PR at the University of Greenwich

Study marketing or public relations at Greenwich, the first UK university to offer a specialist degree in marketing communications, and benefit from our strong links with the industry, for example through guest speaker events.

A degree of success


With professional experience as a Product Manager, James decided to take a marketing degree to further his career. Find out what happened.