Business Administration with Marketing, BA Hons Undergraduate prospectus

  • Study in the only university in Kent to offer the full range of Engineering programmes and 3000sqm of specialist labs
  • Study on a course with strong links to local and national companies from Ford and BAe Systems to small and medium enterprises
  • Gain a flexible and useful qualification for a job in a wide range of sectors.

UCAS points


Course/Institution codes




3 years full time

6 years part time

4 years sandwich programme



This exciting programme develops the competence, skills and attitudes appropriate to management and marketing careers in business. 

The focus is on promoting students to management positions in advertising and marketing companies or to marketing positions in the private sector. The programme has strong practical elements that aim for a practical, relevant and localised skill-set alongside the broader analytical capabilities developed throughout the programme. 

In addition to the wider remit, this programme will also provide you with extended opportunities to gain knowledge in digital economy subject areas like IT and e-commerce with particular reference to applications in digital marketing.

This programme aims to prepare you for a career in business and management. It develops a systematic, broad, analytical and integrated understanding of, and capability in, key aspects of business.

Management at Medway Campus

Nearly 50% of the top 250 Financial Times Stock Exchange (FTSE) companies have a CEO who holds an engineering degree. Our Faculty of Engineering and Science, located on the Kent coast less than an hour from London, offers a range of business and management degrees to set you on the road to leadership.


The aims of the programme are to:

  • Provide you with a strong foundation of the basic principles in business along with managing marketing and advertising
  • Give you an appreciation of the effect that technology has had, and is likely to have, on marketing and advertising
  • Enable you to apply scholarly knowledge and theoretical tools to practical issues and problems of applied marketing.

What you'll study

Entry requirements

 Applicants from a UK educational background:

You should have:

104 UCAS points from A-levels, BTEC (QFC) Diploma at DMM or equivalent qualifications. 

  • You will also need at least three GCSEs at grade C or above in English language and mathematics. 
  • If you have a closely related HND or foundation degree, you may be able to enter the programme in Year 3. This is at the discretion of the programme leader in consultation with the admissions team.

For more information, contact or 020 8331 9000.

Applicants from a non-UK educational background:

Further to showing equivalent qualifications to UK applicants, international applicants must have successfully completed 12 years of full time education, and demonstrated competence in mathematics (usually equivalent to GCSE grade C). 

If you were educated in a language other than English and/or in a country where English speakers are in a minority, you should have a minimum IELTS score of 6.0 (with a minimum of 5.5 in each skill) or equivalent. If you require a Tier 4 (General) student visa to study in the UK, your score must be from a UK Visas and Immigration approved IELTS test.

For more information, contact or +44 20 8331 8136.

Extra information


Students are assessed through: 

  • Examinations
  • Coursework
  • Assignments
  • Case studies
  • Presentations
  • Projects.

Professional recognition

Students are encouraged to become student members of the Chartered Institute of Marketing (CIM) and build professional recognition through this degree and further study.


This programme focuses on promoting its students to management positions in advertising and marketing companies or to marketing positions in the private sector.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:

Come and get a feel for what learning and life is like with us.

Next Open Day

Open Day dates

Apply now and begin your journey.

How to apply

You might also like

Medway Campus

A recently modernised, splendid Edwardian redbrick and ivy-clad campus based at Chatham Maritime, Kent.

Chatham Station (approx. 5 min by bus)

Gillingham Station (approx. 20 min walk / 10 min by bus)

Parking on-campus for permit holders with option to pay-as-you-go.

Campus bus service between campuses.

More about the campus

Travel information and maps