Advertising and Digital Marketing Communications (Year 2 & 3 Direct Entry), BA Hons
Gain the skills you need for a career in advertising and digital marketing communications with a degree that offers exemptions from CIM and IDM marketing examinations.
This degree is designed to develop your ability to identify marketing trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on customer insight, campaign management and social media focus on real world knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.
Our strong links with businesses provide students with the opportunity to undertake work placements. Previous students have undertaken work placements at companies such as Microsoft, Warner Music Group and IBM. Recent Greenwich advertising and digital marketing graduates have gone on to work at Google, Coca Cola and OgilvyOne.
UCAS points
112 (full requirements below)
Course/institution codes
NN27 G BA/MC
This course is closed and no longer accepting new applications.
View our alternative courses.
School
Location
Duration
1-2 years full-time
Start month
September
Home/international fees 2024/25
What you should know about this course
What you will study
About the course team
We are an experienced team of academics and industry professionals. Trained postgraduate researchers also contribute to seminar teaching with their latest research-led insight. Our teaching is informed by research and consultancy work.
The community at Greenwich is really positive and always there to help you. I've met people from all over the world. It's a really international and cultural experience.
Come and meet us
We are offering virtual events so that you can still experience how Greenwich could be the right university for you.
Next Open Days
Got a question?
To find out more about our Open Days and Campus Tours or if you need any assistance, please email opendays@gre.ac.uk.
Entry requirements
If you are
- An overall average of 55% with 120 credits at Level 4 and no failed or referred modules.
For more information, contact courseinfo@greenwich.ac.uk or 020 8331 9000.
You can also read our admissions policy.
The University of Greenwich accepts a broad range of international qualifications for admission to our courses.
For detailed information on the academic and English language requirements, please find your country in our directory.
Available to overseas students?
Yes
Can I use Prior Learning?
Find out more on our Recognition of Prior Learning pages.
How you will learn
Teaching
Learning takes place through a combination of timetabled learning and independent study.
You can view more information about how each module is taught within our 'What you will study' section.
Seminars and workshops enable you to discuss and develop your understanding of topics covered in lectures in smaller groups. You will also be able to meet your personal tutor. Timetabled learning may fall between 9am and 9pm depending on your courses and tutorials.
Class sizes
Average intake per year is 20-30. Lecture sizes are normally 30-240, and seminars/tutorials are 15-30. This varies by module, if shared between degrees.
Independent learning
Outside of timetabled sessions, you'll need to dedicate self-study time (around 20-30 hours per week) to prepare for coursework, presentations and exams.
You can use Stockwell Street library and online resources to support further reading and research.
Overall workload
Your overall workload consists of contact hours (lectures, seminars, etc), independent learning, assessments, and field trips. Each credit equates to around 10 hours of study. Contact hours may vary depending on your modules.
In addition, during the week you can also:
- Attend additional support classes in some modules
- Attend guest lectures from industry experts
- Take part in employability and enterprise workshops
- Join the Marketing society and other student societies.
Assessment
You can view how each module is assessed within our 'What you will study' section.
Each course has formal assessments which count towards your grade. Some courses may also include 'practice' assignments, which help you monitor progress and do not count towards your final grade.
Feedback summary
We aim to provide feedback on assignments and to release examination results within 15 working days.
Dates and timetables
The academic year runs from September to June.
Full teaching timetables are not usually available until term has started. For any queries, please call 020 8331 9000.
Official statistics on Discover Uni
Full time
Fees and funding
Your time at university should be enjoyable, rewarding, and free of unnecessary stress. Planning your finances before you come to university can help to reduce financial concerns. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.
2024/25 fees
| Full-time (per year) | Part-time | |
|---|---|---|
| View fees |
Fees are assessed based on your country of domicile, with students domiciled in the EU charged international fees. If you are unsure, find out more about how your fee status is assessed.
Accommodation costs
Whether you choose to live in halls of residence or rent privately, we can help you find what you're looking for. University accommodation is available from just over £100 per person per week (bills included), depending on your location and preferences. If you require more space or facilities, these options are available at a slightly higher cost.
Funding your study
There is a range of financial support options available to support your studies, including the Aspire@Greenwich award for study resources that many full-time students will receive. EU students may be eligible for a bursary to support their study. View our EU bursary to find out more.
Discover more about grants, student loans, bursaries and scholarships. We also provide advice and support on budgeting, money management and financial hardship.
Other costs
As the course is accredited by IDM, you can sit professional exams in direct and digital and/or digital marketing. These are not compulsory but we advise students to take them.
Students must cover the examination fee, which can be found on the IDM website. Ten IDM fee bursaries covering the cost of these exams are awarded to top-achieving students.
CIM accreditation offers exemptions from certain professional diploma modules. Fees for any modules taken need to be paid by students.
Careers and placements
Will I have a work placement?
Work placements are optional, and you are responsible for arranging your placement with support from the university.
Previous students have completed placements with Microsoft, Warner Music Group, IBM, Mindshare (global media and marketing agency) and Sandals Resorts International.
How long is my placement?
Work placements are 9-12 months of full-time paid work. You take this between the second and third years of study.
What are the financial arrangements?
UK placement annual salaries range between £13,000-£18,000 pro rata. Some charity/voluntary work organisations offer travel costs and lunch expenses in lieu of a full salary.
What sort of careers do graduates pursue?
This degree will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications and other advertising fields.
Recent graduates have secured roles at Google, Coca-Cola and OgilvyOne.
Are internships available?
Internships are optional, and last for a minimum of six weeks. Gain a Certificate in Professional Practice and valuable employment experience before graduating.
Do you provide employability services?
Our Business School Employability team is committed to supporting your journey towards a rewarding graduate destination. We provide a professional service to empower you to achieve your potential. Services include:
- CV, cover letter, and interview tips
- Careers fairs
- Overseas exchange
- Mentoring
Support and advice
Academic skills and study support
Access study skills support through your tutor, our subject librarians, and our online academic skills centre.
Where appropriate, we provide support in academic English and mathematics. If you need support to use particular IT packages for a specific module, we provide training for this.
Support from the department
Our Greenwich Employability Passport Scheme will make your CV stand out to employers. It recognises your efforts in part-time work, volunteering, sports and societies during your studies.
If you're interested in starting your own business, our Generator runs workshops, mentoring and networking opportunities. You can enjoy our dedicated workspace, take part in an Enterprise Challenge, and get support for a Tier 1 Start Up Visa.
Not quite what you were looking for?
We've got plenty of other courses for you to choose from. Browse our undergraduate courses or check our related courses below.....
Marketing and advertising at the University of Greenwich
Study at the first UK university to offer a specialist degree in marketing communications. Benefit from our strong links with the industry, including through guest speaker events.
Visit our marketing and advertising degrees page.
Marketing and advertising degrees
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