Undergraduate prospectus 2022/23

Advertising and Digital Marketing Communications with Language, BA Hons

Gain the skills you need for a career in advertising and digital marketing communications plus either Mandarin, Spanish, French or Italian with a degree that offers exemptions from CIM and IDM.

Our advertising and digital marketing communications degree is designed to develop your ability to identify trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on customer insight, advertising campaign management and social media analytics focus on real world knowledge.  Briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience. The language element of this course starts with a module suited to your current level of knowledge.

Students will have the opportunity to undertake work placements, with previous students having worked at companies such as Microsoft, Warner Music Group and IBM. Recent Greenwich advertising and digital marketing graduates have gained careers at Google, Coca Cola and OgilvyOne in fields such as account management and social media marketing.

UCAS points

112 (view full requirements)(full requirements below)

Course/institution codes

NNR0 G BA/AMCL

Campus

Greenwich

Duration

  • 3 years full-time
  • 6 years part-time
  • 4 years sandwich

Start month

September

Home/international fees 2022/23

2022/23 fees

What you should know about this course

  • Earn up to £26,000 on graduation, based on our average graduate earnings (HESA 2020)
  • This degree provides exemptions from certain diploma modules of professional bodies, including Chartered Institute of Marketing (CIM) and the Institute of Data Marketing.
  • Study Advertising and Digital Marketing Communications with Language and earn up to £26,000 on graduation, based on our average graduate earnings.
  • Our degree in this subject is ranked 2nd in London for graduate prospects (The Complete University Guide League Tables 2022)
  • Our modules in Marketing are ranked 4th overall in London (The Complete University Guide League Tables 2022)

What you will study

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Course information is currently unavailable for this programme. Please contact course-info@gre.ac.uk for more information.

About the course team

We are an experienced team of academics and industry professionals. Trained postgraduate researchers also contribute to seminar teaching with their latest research-led insight. Our teaching is informed by research and consultancy work.

  • It's fascinating how in just one lecture I cross paths with students from different continents who speak many different languages. This is the true definition of broadening horizons.

    - Miryana Stoyanova, BA Advertising & Digital Marketing Communications with Language

Come and meet us

Given the current situation with Covid-19, we are offering virtual events so that you can still experience how Greenwich could be the right university for you.

Next Open Days

Got a question?

To find out more about our Open Days and Campus Tours or if you need any assistance, please email opendays@gre.ac.uk.

Entry requirements

If you are

112 UCAS points from at least two A-levels. No more than 12 points should come from AS-levels.

Plus, GCSE English language or literature and mathematics at grade C / 4 or above.

We also accept:

  • BTEC/National Diploma
  • International Baccalaureate
  • Access courses
  • Advanced Vocational Certificate of Education.

For more information, contact courseinfo@greenwich.ac.uk or 020 8331 9000.

You can also read our admissions policy.

The University of Greenwich accepts a broad range of international qualifications for admission to our courses.

For detailed information on the academic and English language requirements, please find your country in our directory.

Alternatively, please contact us:

Available to overseas students?

Yes

Can I use prior learning?

Find out more on our Recognition of Prior Learning pages.

How you will learn

This section helps you understand more about how you'll learn based on standard delivery of teaching and learning on campus.

We are looking forward to welcoming students to our campuses for 2021/22. In line with government guidance, we are committed to delivering as much of our teaching, learning and student activity as possible on campus for the 2021/22 academic year. Depending on the national situation, and government advice, the situation may change but we are confident we are ready to manage any changes quickly and safely. Find out more about how we are keeping our campuses safe.

Teaching

In a typical week learning takes place through a combination of:

  • Timetabled learning
  • Independent study

You can view more information about how each module is taught within our 'What you will study' section.

Seminars and workshops enable you to discuss and develop your understanding of topics covered in lectures in smaller groups. You will also be able to meet your personal tutor. Timetabled learning may fall between 9am and 9pm depending on your courses and tutorials.

Class sizes

Average intake per year is up to 10. Lecture sizes are normally 30-240, and seminars/tutorials are 15-30. This varies by module, if shared between degrees.

Independent learning

Outside of timetabled sessions, you'll need to dedicate self-study time (around 20-30 hours per week) to prepare for coursework, presentations and exams.

You can use Stockwell Street library and online resources to support further reading and research.

Overall workload

Your overall workload consists of contact hours (lectures, seminars, etc), independent learning, assessments, and field trips. Each credit equates to around 10 hours of study. Contact hours may vary depending on your modules.

In addition, during the week you can also:

  • Attend additional support classes in some modules
  • Attend guest lectures from industry experts
  • Take part in employability and enterprise workshops
  • Join the Marketing society and other student societies.

Assessment

Students are assessed through a combination of assessment methods depending on the modules chosen.

You can view how each module is assessed within our 'What you will study' section.

Each course has formal assessments which count towards your grade. Some courses may also include 'practice' assignments, which help you monitor progress and do not count towards your final grade.

Feedback summary

We aim to provide feedback on assignments and to release examination results within 15 working days.

Dates and timetables

The academic year runs from September to June.

Full teaching timetables are not usually available until term has started. For any queries, please call 020 8331 9000.

Official statistics on Discover Uni

Full time

Part time

Fees and funding

Your time at university should be enjoyable, rewarding, and free of unnecessary stress. Planning your finances before you come to university can help to reduce financial concerns. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

2022/23 fees

Full-time (per year) Part-time (per 30 credits)
View fees

Fees are assessed based on your country of domicile, with students domiciled in the EU charged international fees. If you are unsure, find out more about how your fee status is assessed.

Accommodation costs

Whether you choose to live in halls of residence or rent privately, we can help you find what you're looking for. University accommodation is available from just over £100 per person per week (bills included), depending on your location and preferences. If you require more space or facilities, these options are available at a slightly higher cost.

Funding your study

There is a range of financial support options available to support your studies, including the Aspire@Greenwich award for study resources that many full-time students will receive. EU students may be eligible for a bursary to support their study. View our EU bursary to find out more.

Discover more about grants, student loans, bursaries and scholarships. We also provide advice and support on budgeting, money management and financial hardship.

Other costs

As the course is accredited by IDM, you can sit professional exams in direct and digital and/or digital marketing. These are not compulsory but we advise students to take them.

Students must cover the examination fee, which can be found on the IDM website. Ten IDM fee bursaries covering the cost of these exams are awarded to top-achieving students.

CIM accreditation offers exemptions from certain professional diploma modules. Fees for any modules taken need to be paid by students.

Careers and placements

Will I have a work placement?

Work placements are optional, and you are responsible for arranging your placement with support from the university.

Previous students have secured a placement year at Demoncode Limited and Itelligence (Information Technology and Services).

How long is my placement?

Work placements are 9-12 months of full-time paid work. You take this between the second and third years of study.

What are the financial arrangements?

UK placement annual salaries range between £13,000-£18,000 pro rata. Some charity/voluntary work organisations offer travel costs and lunch expenses in lieu of a full salary.

What sort of careers do graduates pursue?

This degree will prepare you for international management positions within advertising and public relations agencies and careers in sales promotion, marketing, media, digital communications and other advertising fields.

Are internships available?

Internships are optional, and last for a minimum of six weeks. Gain a Certificate in Professional Practice and valuable employment experience before graduating.

Do you provide employability services?

Our Business School Employability team is committed to supporting your journey towards a rewarding graduate destination. We provide a professional service to empower you to achieve your potential. Services include:

  • CV, cover letter, and interview tips
  • Careers fairs
  • Overseas exchange
  • Mentoring

More about our employability services

Support and advice

Academic skills and study support

Access study skills support through your tutor, our subject librarians, and our online academic skills centre.

Where appropriate, we provide support in academic English and mathematics. If you need support to use particular IT packages for a specific module, we provide training for this.

Support from the department

Our Greenwich Employability Passport Scheme will make your CV stand out to employers. It recognises your efforts in part-time work, volunteering, sports and societies during your studies.

If you're interested in starting your own business, our Generator runs workshops, mentoring and networking opportunities. You can enjoy our dedicated workspace, take part in an Enterprise Challenge, and get support for a Tier 1 Start Up Visa.

Accommodation information

Not quite what you were looking for?

We've got plenty of other courses for you to choose from. Browse our undergraduate prospectus or check our related courses below.

Marketing and advertising at the University of Greenwich

Study marketing, digital marketing or advertising at Greenwich, the first UK university to offer a specialist degree in marketing communications. Benefit from our strong links with the industry, including through guest speaker events.

Visit our marketing and advertising subject page.

Lots of opportunities for work


With its many agencies and companies, London is a hive of opportunity for careers in marketing and advertising, says Clara. Discover the benefits of studying at Greenwich.

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Apply now

If you are a UK student or have settled/pre-settled status (EU) and you want to study full-time then you apply through the Universities and Colleges Admission Service (UCAS).

If you are a UK student or have settled/pre-settled status (EU) and you want to study part-time then you apply to the university directly.

‘If you are from outside the UK, you can apply through our website, one of our agents, or the Universities and Colleges Admission Service (UCAS). If you require a student visa, you cannot study part-time at undergraduate level.

‘If you are from outside the UK, you can apply through our website, one of our agents, or the Universities and Colleges Admission Service (UCAS). If you require a student visa, you cannot study part-time at undergraduate level.