Small Business Development

Module summary

Module code: BUSI1151
Level: 6
Credits: 30
School: Business Faculty
Department: Systems Management and Strategy
Module Coordinator(s): Ian Clarke

Specification

Aims

The module is designed to give students an understanding of current practical and academic and approaches to small business, enterprise and entrepreneurship. Students will be able to use and apply this knowledge through the development and presentation of a business idea and through the completion of a written business plan.

Learning outcomes

On successful completion of this module a student will be able to:
1 Understand the context of small business development
2 Apply the mechanisms of business planning
3 Appreciate the challenges faced by small businesses and be able to access available support structures
4 Understand the routes to growth available to small businesses
5 Engage in debates on contemporary issues affecting small businesses
6 Use and apply knowledge of small businesses to future career development

Indicative content

Small businesses: Context + importance for the economy.
Understanding Entrepreneurship.
Opportunity search and identification.
The start-up process and business planning.
Innovation and small businesses.
Financing small firms.
Success and failure factors.
Small firm growth options.
Marketing and small businesses.
Franchising + small business growth.
E-commerce and small businesses.
Small businesses teams.
Contemporary issues and small businesses.