E-Business

Module summary

Module code: BUSI1556
Level: 6
Credits: 30
School: Business Faculty
Department: Systems Management and Strategy
Module Coordinator(s): Dorothy Nielsen

Specification

Aims

Organisations are increasingly harnessing the use of digital power to competitively increase their market share in the business environment. The progressive changes in this aspect of the business environment have been very fast paced. This module empowers future business managers with the relevant skills required to be competitive. E-Business broadly covers the background of Digital Systems in organisations and operational aspects of Digital Management. Besides briefly introducing the historical aspects, the knowhow of the digital set ups and peripheral legal, social and ethical facets, this module prepares students to critically assess the impact and effective use of digital capabilities in organisations for competitive advantage. It also introduces those skills required in order to manage online environments and projects.

Learning outcomes

On successful completion of this module a student will be able to:
1 Understand the digital systems framework and their use in, and impact on, the organisations from the E-Business perspective.
2 Ability to consider the digital capabilities and apply usage for sustainability and sustainable competitive advantage as well as within the E-Business context.
3 Critically assess and address professional issues and compliance that must be managed in the E-Business.
4 Ability to synthesise, critically evaluate and present subject specific options and choices.
5 Develop a balanced view from practice through roles and reviews, using examples of real life business cases in analysis, critical assessments and constructive discussions
6 Reflective and reasoned approach to the E-Business perspective in business management decisions.

Indicative content

The course covers the following broad topic areas: E-Business practices: Online Auctions, Virtual Communities and Web Portals; •CRM Organisations and CRM Software Demo; •Guest Lectures; • Marketing and Selling on the web; •B2B Online Strategies; •E-Business Legal, Ethical and Tax Issues; •Web server (Hardware and Software) and E-Commerce Software; E-Commerce security; •Payment Systems for E-Commerce; •New Digital Approaches; •Planning for E-Commerce.