Business Creation Project

Module summary

Module code: BUSI1620
Level: 6
Credits: 30
School: Business Faculty
Department: Systems Management and Strategy
Module Coordinator(s): Wenxian Sun

Specification

Aims

• To provide students with the analytical tools needed for the evaluation and comprehension of the viability of an entrepreneurial idea.
• To help students Identify the critical success factors pertinent to their opportunity as well the capabilities necessary to flesh out an entrepreneurial team
• To help students conduct primary and secondary research to shape their entrepreneurial opportunity and assess the viability of their venture.
• To provide participants with the opportunity to critically present their business idea in front of committee.

Learning outcomes

On successful completion of this course a student will be able to:

1 Identify, assess and develop informed understanding of the overall target markets
2 Assess industry attractiveness and the likelihood that the venture can achieve sustainable competitive advantage
3 Craft a viable business model that can achieve sustainable competitive advantage
4 Identify critical success factors that an entrepreneurial team must possess to pursue the opportunity
5 Assess a proposed team’s ability to meet the entrepreneurial purpose.

Indicative content

On completing this course successfully students will be able to develop a customer-driven feasibility study for a proposed new venture, either a start-up or a new venture within an established firm. This feasibility study will (based on primary and secondary data to be collected prior to and during the programme) assess and shape the opportunity.