International Business Environment

Module summary

Module code: BUSI1695
Level: 4
Credits: 15
School: Business Faculty
Department: International Bus and Economics
Module Coordinator(s): Kim Bui

Specification

Aims

The ethos of the Module can be summarised as `managing in a complex world'. Accordingly, students will examine how external influences affect the decisions and operations of today's organisations. These include the role of culture, diversity and ethics; the effect of unpredictable political and economic conditions; and the impact on business of social factors, technological change and globalisation. The capacity of businesses - both individually and jointly - to influence their environment will also be discussed, while a further aim is to develop in students a set of skills that they can take forward into their second and third years. To give students a clear insight into the major external environmental factors governing international business management. To give students a clear insight into the major external environmental factors governing international business management.

Learning outcomes

On successful completion of this Module a student will be able to:
1 Demonstrate an understanding of the concept of business
2 Demonstrate an understanding of the various aspects of a firm’s operating environment and their impact on firm performance
3 Work in teams

Indicative content

The drivers of globalisation. Multi-national enterprises. The globalisation debate (advantages and drawbacks). Market Entry decisions (what market to enter, when to enter and scale of entry). The Economic Environment. Free market economies – Anglo-Saxon model; social market model; Asian model. State controlled economies. Transitional economies. The Political Environment The Demographic and Social Environment. The Cultural Environment. The Ethical Environment and Corporate Social Responsibility. Impact of technology.