Business Research Methods

Module summary

Module code: RESE1170
Level: 5
Credits: 15
School: Business Faculty
Department: Human Res and Organisational Beh
Module Coordinator(s): Scott Tindal

Specification

Aims

This module aims to provide students with a solid understanding of the philosophy and practice of business and management research methods. The skills students learn in this course will prepare them for their dissertation, and beyond into employment.

This module will achieve this aim by first seeking to develop students’ appreciation of the philosophy of research methods. This foundation will be used to inform students’ understanding of the research-production process: formulating researchable questions, choosing appropriate data collection methods, sample selection, conducting statistical and textual analysis.

Learning outcomes

On successful completion of this module a student will be able to:
1. Distinguish between the two principle research methodological paradigms, and their underpinning philosophical assumptions.
2. Describe the strengths and limitations of qualitative and quantitative research methods.
3. Develop knowledge of qualitative research instruments (i.e., interviews), conduct basic qualitative data collection and analysis.
4. Develop knowledge of quantitative research instruments (i.e., surveys), conduct basic quantitative data collection and analysis.
5. Generate evidence-based conclusions, decisions and recommendations.

Indicative content

Research philosophies; research design; research ethics; sample selection; qualitative instrument design; quantitative data collection; quantitative data analysis; qualitative instrument design; qualitative data collection; qualitative data analysis.