Full time
Year 1
Students are required to study the following compulsory modules.
- Principles and Practice of Marketing (30 credits)
- Introduction to Advertising (15 credits)
- Financial Aspects of Marketing and PR (15 credits)
- Introduction to Digital Marketing L4 (15 credits)
- Creative Content Marketing (15 credits)
- Personal and Professional Development (15 credits)
- Brand Management (15 credits)
Year 2
Students are required to study the following compulsory modules.
- Future Paths
- Research Methods (MET) (15 credits)
- Media Planning and Buying (15 credits)
- Advertising Campaign Management (15 credits)
- Integrated Marketing Communications Management (15 credits)
- Creative Project (15 credits)
- Customer Insight (15 credits)
- Marketing Research (15 credits)
- Creative Toolbox (15 credits)
Year 3
Students are required to study the following compulsory modules.
- Social Marketing (15 credits)
- Direct and Digital Marketing Strategy (30 credits)
- Social Media and Analytics (15 credits)
- Critical Approaches to Advertising (15 credits)
- Sim Game (15 credits)
Students are required to choose 30 credits from this list of options.
- Consultancy Project (30 credits)
- Dissertation (MET) (30 credits)
Part time
Year 1
Students are required to study the following compulsory modules.
- Principles and Practice of Marketing (30 credits)
- Financial Aspects of Marketing and PR (15 credits)
- Personal and Professional Development (15 credits)
Year 2
Students are required to study the following compulsory modules.
- Introduction to Advertising (15 credits)
- Introduction to Digital Marketing L4 (15 credits)
- Creative Content Marketing (15 credits)
- Brand Management (15 credits)
Year 3
Students are required to study the following compulsory modules.
- Future Paths
- Media Planning and Buying (15 credits)
- Creative Project (15 credits)
- Customer Insight (15 credits)
- Marketing Research (15 credits)
Year 4
Students are required to study the following compulsory modules.
- Research Methods (MET) (15 credits)
- Advertising Campaign Management (15 credits)
- Integrated Marketing Communications Management (15 credits)
- Creative Toolbox (15 credits)
Year 5
Students are required to study the following compulsory modules.
- Social Marketing (15 credits)
- Direct and Digital Marketing Strategy (30 credits)
- Social Media and Analytics (15 credits)
Year 6
Students are required to study the following compulsory modules.
- Critical Approaches to Advertising (15 credits)
- Sim Game (15 credits)
Students are required to choose 30 credits from this list of options.
- Consultancy Project (30 credits)
- Dissertation (MET) (30 credits)
Sandwich
Year 1
Students are required to study the following compulsory modules.
- Principles and Practice of Marketing (30 credits)
- Introduction to Advertising (15 credits)
- Financial Aspects of Marketing and PR (15 credits)
- Introduction to Digital Marketing L4 (15 credits)
- Creative Content Marketing (15 credits)
- Personal and Professional Development (15 credits)
- Brand Management (15 credits)
Year 2
Students are required to study the following compulsory modules.
- Future Paths
- Research Methods (MET) (15 credits)
- Media Planning and Buying (15 credits)
- Advertising Campaign Management (15 credits)
- Integrated Marketing Communications Management (15 credits)
- Creative Project (15 credits)
- Customer Insight (15 credits)
- Marketing Research (15 credits)
- Creative Toolbox (15 credits)
- Placement Preparation (Business School)
Year 3
Students are required to study the following compulsory modules.
- Business Placement (One year) (30 credits)
- Work Placement (Business School)
Year 4
Students are required to study the following compulsory modules.
- Business Placement (One year) (30 credits)
- Social Marketing (15 credits)
- Direct and Digital Marketing Strategy (30 credits)
- Social Media and Analytics (15 credits)
- Critical Approaches to Advertising (15 credits)
- Sim Game (15 credits)
Students are required to choose 30 credits from this list of options.
- Consultancy Project (30 credits)
- Dissertation (MET) (30 credits)