Full time
Year 1
Students are required to study the following compulsory modules.
- Future Paths
- Research Methods (MET) (15 credits)
- Media Planning and Buying (15 credits)
- Advertising Campaign Management (15 credits)
- Integrated Marketing Communications Management (15 credits)
- Creative Project (15 credits)
- Customer Insight (15 credits)
- Marketing Research (15 credits)
- Creative Toolbox (15 credits)
Year 2
Students are required to study the following compulsory modules.
- Social Marketing (15 credits)
- Direct and Digital Marketing Strategy (30 credits)
- Social Media and Analytics (15 credits)
- Critical Approaches to Advertising (15 credits)
- Sim Game (15 credits)
Students are required to choose 30 credits from this list of options.
- Consultancy Project (30 credits)
- Dissertation (MET) (30 credits)