Media, Creativity and Impact

Module summary

Module code: CINE1125
Level: 6
Credits: 30
School: Liberal Arts and Sciences
Department: Design
Module Coordinator(s): Angela Mcarthur



The aim of this module is to introduce students to the creative and media industries as an area of professional activity and reflect on the role of individual impact in the media career. The first part of the module will look into the culture of the creative industries, working practices, the varieties of roles and professional identities, and how key companies are structured. The second part of the module will introduce the ideas of impact, innovation, creativity and the way an individual can make a change in contemporary media environment. It will equip students with the skills, knowledge and strategic approach to develop and analyse their own impact, with a particular focus on the role of communications and the media.

Learning outcomes

On successful completion of this course a student will be able to:
1. Evaluate a range of creative business models and contexts, including alternative and innovative approaches to entrepreneurship and business practice within the creative industries.
2. Research and analyse professional practices and opportunities in the creative industries.
3. Reflect upon how best to develop and position projects, skills and professional plans in relation to these models and contexts.
4. Understand the measure of individual impact in relation to working in creative industries.
5. Reflect upon and articulate personal impact, creativity and innovation.

Indicative content

Students will investigate key concepts and issues relating to the current landscape of the creative industries germane to their specific programme of study, such as:
• forms of employment
• the knowledge/creative economy
• national and local government strategy
• entrepreneurship
• creative clusters
• innovation, intellectual property rights, revenue streams and business models.
• Impact, creativity, social change.

Students will also analyse a range of case studies in standard and alternative business structures, practices and projects, often with direct input from visiting speakers (practitioners in the creative industries).

Teaching and learning activity

Lectures, seminars, and workshops - In the first half of the course, students will be introduced to key concepts and issues, and will explore and deepen their understanding through seminars, workshops, and independent research. Learning will be supported by trips and industry tours.

Independent study, work-based learning and tutorial support - In the second half of the course students will synthesise the knowledge skills and competence they have gained through research projects in their chosen areas of specialisation. Using a flipped classroom approach, supported by independent study, group workshops, peer feedback and tutorials, they will develop and present a proposal for a project with societal impact.


Essay: 50% weighting, 40% pass mark.
Learning Outcomes: 1, 2, 3, 4.
Word Length: 2500 words.
Outline Details: Research-based essay on a sector in the creative industries, addressing current trends, employment, roles and entry points.

Presentation: 50% weighting, 40% pass mark.
Learning Outcomes: 4, 5.
Outline Details: Presentation of a proposal for a project with societal impact, with 4-page booklet summarising the proposal.

Formative Assessment: Formative tasks and informal presentations in seminar. Drafts shared for peer-review. Drafts of written work shared for peer review in seminars.