Small Business Development

Module summary

Module code: BUSI1151
Level: 6
Credits: 30
School: Business Faculty
Department: Systems Management and Strategy
Module Coordinator(s): Ian Clarke

Specification

Aims

The module is designed to give students an understanding of current practical and academic and approaches to small business, enterprise and entrepreneurship. Students will be able to use and apply this knowledge through the development and presentation of a business idea and through the completion of a written business plan.

Learning outcomes

On successful completion of this module a student will be able to:
1 Understand the context of small business development
2 Apply the mechanisms of business planning
3 Appreciate the challenges faced by small businesses and be able to access available support structures
4 Understand the routes to growth available to small businesses
5 Engage in debates on contemporary issues affecting small businesses
6 Use and apply knowledge of small businesses to future career development

Indicative content

Small businesses: Context + importance for the economy.
Understanding Entrepreneurship.
Opportunity search and identification.
The start-up process and business planning.
Innovation and small businesses.
Financing small firms.
Success and failure factors.
Small firm growth options.
Marketing and small businesses.
Franchising + small business growth.
E-commerce and small businesses.
Small businesses teams.
Contemporary issues and small businesses.

Teaching and learning activity

There will be a weekly lecture and a weekly seminar for the course. A focus will also be made during lectures and seminars on the keys to writing a successful business plan, linking to formative group work the students will do. During tutorials students will study case studies illustrating the topic area being covered that week. In addition, some tutorial sessions will be run as group workshop sessions where students will work in preparation for the formative Dragons’ Den sessions at the end of term 1. Finally, guest speakers from existing small businesses will be invited to take part in question and answer sessions organised as a part of the course.

Assessment

Reflective Report - 50%
LO - 2 + 3 + 6.
Pass mark - 40%
3000 words.
Individual reflective report on developing business ideas and business planning.

Individual Report - 50%
LO - 1 + 4 + 5.
Pass mark - 40%
3000 words.
Written work on small business strategies and challenges.

Nature of FORMATIVE assessment supporting student learning:
Dragons’ Den sessions organised at the end of Term 1.