Final Year Project: Consultancy Project

Module summary

Module code: BUSI1319
Level: 6
Credits: 30
School: Business Faculty
Department: Systems Management and Strategy
Module Coordinator(s): Robert Robson

Specification

Aims

The module aims to provide the opportunity for students to critique business theory and to integrate and apply skills and knowledge acquired earlier in the programme to a live business consultancy problem. The module seeks to develop students’ ability to define and analyse a complex business problem and to successfully integrate academic knowledge and practical applications. Students receive practice in the specification, collection, analysis and reporting of information and are given the opportunity to write up large amounts of material. In addition, students are given experience of planning a project over an extended time period and meeting deadlines thus facilitating an element of self-managed learning.

Learning outcomes

On successful completion of this module a student will be able to:

1. Conduct a preliminary analysis with a client in order to identify a business problem.
2. Critically examine and reflect upon theoretical knowledge and link this to business practice.
3. Analyse and re-interpret secondary data in order to formulate a relevant argument.
4. Apply a range of tools, techniques and theoretical models to solve a live business problem.
5. Construct an argument that critically addresses a research question in an informed manner.
6. Construct and deliver an effective client-focused business presentation.

Indicative content

The project journey; searching for a project host; designing research questions and objectives; constructing a project proposal; ethical principles and research; selecting a research strategy; planning and managing a project; the consultant’s toolkit; literature review; interpersonal skills for consultants; data collection methods; data analysis methods (qualitative and quantitative); writing a project report; presentation skills; Greenwich Employability Passport.

Teaching and learning activity

There are 11 lectures in the module which are assessment focused and link to the assessment-related work carried out in the tutorials. Six lectures feature in Term 1 and are linked to preparation for the Project Proposal; there are five lectures at the start of Term 2 and these relate to carrying out the live research and then writing up the final report. There is one further lecture towards the end of Term 2 linked to the final assignment: the Presentation. The key learning and teaching activities are:
• Seminars directed and self-managed reading, research activities, feedback from tutors, expert opinion, and professional journals.
• On-line resources and real-time discussion forums and sites (with peers, tutors and practitioners).
• Analysis and comparison of key theory and practice presented in text chapters, related articles and contemporary case studies.
• Debate and appreciate interpretations and applications of academic theory and practice.
• Participation in seminars, workshops and field work.
• Research across a range of media including primary research.
• Review and assessment of the content of key journal articles and text chapters.
• Discussion and presentation skills with peer groups.
• Preparation for oral and visual presentations and coursework.

Assessment

Proposal: 20% weighting, 40% pass mark.
Learning Outcomes: 1.
Word Length: 1000 words.
Outline Details: The initial proposal outlining the research question and objectives, methodology, timescale for all activities and required resources.
Formative assessment takes place in a variety of ways during the preparation of the Proposal assignment. In tutorials, there are regular group discussions through which students will be invited to give progress updates relating to their specific projects. These update sessions allow students to share project ideas, raise points of concern or clarification and receive suggestions from peers. Students will also receive best practice suggestions from their tutor. In addition, several of the tutorials leading up to submission have been designated as ‘assessment surgeries’. These provide students with the opportunity to arrange a one-to-one appointment with their tutor, where they discuss progress, raise concerns and receive feedback.

Report: 60% weighting, 40% pass mark.
Learning Outcomes: 2, 3, 4, 5.
Word Length: 7500 words.
Outline Details: The main report following completion of the project. This includes an introduction, literature review, methodology, findings/analysis, recommendations and reflective report.
Formative assessment takes place in a variety of ways during the preparation of the Report assignment. In tutorials, there are regular group discussions through which students will be invited to give progress updates relating to their preparation of the Report. These update sessions allow students to raise points of concern or clarification (for example, issues connected with data analysis or the review of literature), and receive suggestions from peers. Students will also receive best practice suggestions from their tutor. In addition, several of the tutorials leading up to submission have been designated as ‘assessment surgeries’. These provide students with the opportunity to arrange a one-to-one appointment with their tutor, where they discuss progress, raise concerns and receive feedback.

Presentation: 20% weighting, 40% pass mark.
Learning Outcomes: 6.
Outline Details: Client-focused Presentation of the research findings and recommendations.
Formative assessment takes place in a variety of ways during the preparation of the Presentation assignment. In tutorials, there are regular opportunities to practice presentation skills and receive suggestions from peers. Students will also receive best practice suggestions from their tutor. In addition, prior to delivery of the Presentation, there will be a ‘drop-in’ assessment ‘surgery’ where students can ask specific questions relating to their presentation design.