Managing Strategy

Module summary

Module code: BUSI1324
Level: 6
Credits: 30
School: Business Faculty
Department: Systems Management and Strategy
Module Coordinator(s): Mariya Eranova / Nichen Yuan



The module will develop critical analytical skills relevant to strategic management and will reflect the plurality of perspectives and approaches to strategic management wherever it is possible and appropriate. Also, the module will introduce students to the cognitive processes and core analytical tools which underpin the management of strategy in organisations. The cognitive element is complemented by a business reality component in the form of a game simulation exercise. Alongside the teaching of tools and skills, students will be encouraged to develop a critical appreciation of the nature and limits of business strategy and an understanding of the organisational dynamics involved in strategy development.

Learning outcomes

Learning Outcomes: on successful completion of this module a student will be able to:
1 Apply analytical tools needed for the evaluation and comprehension of the extent to which firms achieve strategic success in comparison with their strategic objectives;
2 Analyse, apply and evaluate the concepts and models of strategy appraisal and selection of strategic directions;
3 Think critically and arguing cogently about strategy implementation;
4 Put strategy into perspective relative to other areas of organisational activity and demonstrate their interconnectedness within the whole;
5 Critique strategy theories and frameworks with a view to developing deep understanding of the strengths and weaknesses of strategic management;
6 Develop an appreciation of strategic management and its contribution to the firm's performance and competitive advantage.

Indicative content

• The module covers the four main aspects of strategy: • The Nature of Strategy and its role in the firm • Strategic Positioning • Strategy design • Strategy execution

Teaching and learning activity

This module approaches learning through: 3-hour workshops; student class participation; interactive group experiences; and a systematic student-centred process. While scheduled workshops provide a basis for the formal learning, students will also engage weekly with support materials and activities provided on-line by way of Moodle.


Essay - 30%
LO - 2, 4, 6.
Pass mark - 40%
2000 words.
Based on a FT news article, select a company that is facing a failure/decline and analyse possible reasons of its strategic mistakes.

Strategic Appraisal - 70%
LO - 1, 2, 3, 4, 5.
Pass mark - 40%
4000 words.
Full Strategic Appraisal of a real company.