Fundamentals of Entrepreneurship

Module summary

Module code: BUSI1326
Level: 5
Credits: 15
School: Business Faculty
Department: Systems Management and Strategy
Module Coordinator(s): Aaron Tan



The course aims to introduce students to entrepreneurship on both a practical and academic level. Students will learn about different conceptual approaches to entrepreneurship and its importance to the economy and will also develop and evaluate original business ideas.

Learning outcomes

On successful completion of this course a student will be able to:

1 Analyse the role and importance of entrepreneurship in the economy
2 Understand different conceptual approaches to entrepreneurship
3 Use and apply knowledge of different stages in the entrepreneurial process
4 Engage in debates on contemporary issues relevant to entrepreneurship

Indicative content

Introduction to Entrepreneurship
Recognizing Opportunities and Generating Ideas
Business Planning
Disruptive Business Models
Industry and Competitor Analysis
Building New Venture Teams
Entrepreneurial Marketing
Financing entrepreneurial ventures
Challenges of Growth

Teaching and learning activity

There will be a weekly lecture and a weekly tutorial for the course. Lectures will cover a range of issues relevant to entrepreneurship including generating ideas, recognising opportunities, industry and competitor analysis and entrepreneurial marketing. Students will also develop and evaluate original business ideas.


Method of assessment: Written Assignment.
Outcomes assessed: 1-4
Grading Mode: Summative
Weighting %: 100
Pass Mark: 40
Word Length: 3000
Outline Details: Questions on areas identified in indicative content.

Nature of FORMATIVE assessment supporting student learning: Student group work in which they will develop a business idea.

Must all elements of summative assessment be passed to pass the course? Yes