Introduction to Business Processes

Module summary

Module code: BUSI1333
Level: 4
Credits: 30
School: Business Faculty
Department: Systems Management and Strategy
Module Coordinator(s): Jin Hooi Chan



The aim of this course is to introduce to the students the principles of process management in all sectors of industry and commerce within a common conceptual framework. Applying a general model of operations management the course concentrates on the management of operation and marketing functions. This course is designed to reveal more about the interdependent nature of real world business, and the increasing attention given to cross-functional decision making in a global market. The student will be introduced current academic concepts and trends in contemporary management, which signify the need for reassessing the changing nature of supplier and customer processes, and relationships. The purpose of the course is to teach students the general concepts of marketing, and operations, and to examine the interaction of marketing and operations activities with other business functions, by promoting a discussion as to how operations mangers might improve their operations, and how marketing managers might optimise the resource and capability of the operations function. Students will be taught to view a business as a collection of interconnected processes, and encouraged to begin to develop a range of skills and analytical techniques needed to be better able to understand operations and marketing.

Learning outcomes

On successful completion of this course a student will be able to:
1 Conceptualise and model major business processes;
2 Link business processes from across the business functions;
3 Understand how to apply business processes to real world scenarios;
4 Analyse businesses and markets.

Indicative content

The four Vs in business processes; Operations performance; New product development; Product lifecycle; Planning and control processes; Market segmentation & target; Branding and positioning, HRM processes; Supply chain management; Project management; Relationship management; Risk management, Corporate social responsibility & sustainability.

Teaching and learning activity

Lectures; tutorials; debate/role play; reflective writing; case research; quantitative skills training, group discussion; group work

Learning Time (1 credit = 10 hours)
Scheduled contact hours -
Lectures: 24
Tutorials: 24

Guided independent study -
Formative coursework: 52
Preparation for scheduled session: 100
Group coursework: 40
Individual independent coursework: 60
Total hours = 300


Method of assessment: Group Coursework- case study
Outcomes assessed: 1,2,4
Grading Mode %
Weighting %: 30
Pass Mark: 40
Word Length: 2,500
Outline Details: Group work on producing a report on company marketing strategies.

Method of assessment: Individual Workbook
Outcomes assessed: 1,2,3,4
Grading Mode %
Weighting %: 70
Pass Mark: 40
Word Length: 3,000 equivalent
Outline Details: Portfolio of short seminar reports, reflective report, and essay on operations of a firm.