Module summary

Module code: BUSI1556
Level: 6
Credits: 30
School: Business Faculty
Department: Systems Management and Strategy
Module Coordinator(s): Dorothy Nielsen



Organisations are increasingly harnessing the use of digital power to competitively increase their market share in the business environment. The progressive changes in this aspect of the business environment have been very fast paced. This module empowers future business managers with the relevant skills required to be competitive. E-Business broadly covers the background of Digital Systems in organisations and operational aspects of Digital Management. Besides briefly introducing the historical aspects, the knowhow of the digital set ups and peripheral legal, social and ethical facets, this module prepares students to critically assess the impact and effective use of digital capabilities in organisations for competitive advantage. It also introduces those skills required in order to manage online environments and projects.

Learning outcomes

On successful completion of this module a student will be able to:
1 Understand the digital systems framework and their use in, and impact on, the organisations from the E-Business perspective.
2 Ability to consider the digital capabilities and apply usage for sustainability and sustainable competitive advantage as well as within the E-Business context.
3 Critically assess and address professional issues and compliance that must be managed in the E-Business.
4 Ability to synthesise, critically evaluate and present subject specific options and choices.
5 Develop a balanced view from practice through roles and reviews, using examples of real life business cases in analysis, critical assessments and constructive discussions
6 Reflective and reasoned approach to the E-Business perspective in business management decisions.

Indicative content

The course covers the following broad topic areas: E-Business practices: Online Auctions, Virtual Communities and Web Portals; •CRM Organisations and CRM Software Demo; •Guest Lectures; • Marketing and Selling on the web; •B2B Online Strategies; •E-Business Legal, Ethical and Tax Issues; •Web server (Hardware and Software) and E-Commerce Software; E-Commerce security; •Payment Systems for E-Commerce; •New Digital Approaches; •Planning for E-Commerce.

Teaching and learning activity

Subject knowledge, transferable skills and personal effectiveness will be developed through a combination of: Lectures, Participation in lab and online discussions, Online formative assessments, Library and on-line searches, Guest lecture from practitioners, Group collaborative learning, Preparation for summative assessment, Analysis and synthesis of course and other materials (including real-life cases), Lecture slides, notes and videos will be made available on Moodle. Lab activities include the use of different sets of software for business simulation purposes. Students’ lab work will be supplemented by self-managed learning facilitated by tutor guided formatively developed work/study and activities. Additionally, students will be expected to make their own notes during lectures and conduct self-managed reading to enhance their knowledge.


Simulation Report - 40%
LO - 2, 3, 4.
Pass mark - 40%
2000 words.
Instructions as per given report template.

Time Constraint Assignment - 60%
LO - 1, 5, 6.
Pass mark - 40%
2000 words.
Instructions as per given report template.

Nature of FORMATIVE assessment supporting student learning:
As part of the preparations for the simulation report, students work in groups on the different sets of select software. This provide interactive and “lived” experience simulating their imagined business experience and decision making related to the digital aspects of the business. Additionally, students are encouraged to make postings in order to increase their learning through peer networks and collaborative learning. This improves and broadens their personal learning process and development/enhancement of the quality of their final summative assessment.