Cross Cultural Management and Diversity Management

Module summary

Module code: BUSI1630
Level: 5
Credits: 30
School: Business Faculty
Department: Human Res and Organisational Beh
Module Coordinator(s): Kenisha Linton


Pre and co requisites



The course content encompasses the study of theories and practices of cross-cultural management and diversity management at individual, group, and organisational levels.

The first half of the course examines the main theoretical frameworks and models that address various human resource management activities, as well as motivation, communication, negotiation, leadership and multicultural teamwork in cross-cultural contexts. Students are encouraged to engage in reflection and research to develop competences and practical skills for effectively leading, managing, and developing people across cultures and borders.

The second half of the course will focus on the increasing importance of equality and diversity in the workplace generally. The course will enable students to understand the competing tensions of all the protected characteristics in UK legislation and examine the practices and skills required to manage a diverse workforce.

Overall the course will develop students’ global and diversity awareness, as well as their analytical and critical thinking skills.

Learning outcomes

On successful completion of this course a student will be able to:

1. Describe the impact of national cultures on organizational practices from various theoretical perspectives.
2. Understand and interpret culturally-conditioned managerial behaviours, attitudes and values.
3. Identify opportunities and challenges of cross-cultural influences on human resource practices and management practices regarding communication, negotiation, motivation, leadership in the global environment, and develop skills to manage a multicultural workforce.
4. Appreciate the difference between Equal Opportunities and Managing Diversity theories.

5. Analyse the competing pressures of diversity in an organisation.

6. Comprehend the legal obligations in terms of equality in the UK setting and in European and global contexts.

7. Integrate and understand the competing concerns of managing in a cross cultural context with those of an organisation made up of diverse employees.

Indicative content

• Globalisation’s relevance to you
• The “global” organization
• Describing and analysing cultures: features and layers of culture, Hofstede’s and Trompenaar’s models, the GLOBE study, Schwartz Value Survey
• Cultural codes and developing global dexterity (c.f. Molinsky)
• Communicating and negotiating across cultures: verbal and nonverbal communication, language considerations, negotiation and conflict resolution
• Motivation and leadership across cultures: meaning of work, designing motivating jobs, western and nonwestern leadership theories, cross-cultural leadership competencie
• Multicultural teams (MCTs) and cultural diversity
• Theories of equality – equal opportunities vs managing diversity; liberal versus radical approaches
• Gender equality in the workplace, including occupational segregation.
• Race and ethnicity in the workplace- trends and evaluation.
• Age diversity in the workplace – trends and links to retirement.
• Disabled people in the workplace – special focus on reasonable adjustments.
• Recruitment, discrimination and diversity.
• Equality and Diversity in a European Context.
• Leadership and diversity management in the global context
• The future of Equality and Diversity with diversity as a strategy.

Teaching and learning activity

Learning will focus on the student experience and aim to promote engagement and activity. Journal articles, case studies, DVDs and discussion questions will form the foundation of the tutorial activities, whilst the lecture will include interaction with students. Students will be encouraged to draw on their own knowledge and experience in discussions and for theoretical application. As the assessment of the course will be 100 per cent course work, tutorials will also be utilised to enable students to discuss their learning and development as well as their progress towards completion of the coursework.


Report - 50% weighting, 40% pass mark, learning outcomes 1- 3.
Outline Details - Case based. 2,500 words not including references.
Formative Assesment - In-class discussion; online forum.

Essay - 50% weighting, 40% pass mark, learning outcomes 4 - 7.
Outline Details - 2,500 word essay not including references.
Formative Assesment - Presentations on essay outline and peer-to-peer feedback.

The first case study-based assessment (report) will require students to apply their theoretical knowledge of cross-cultural management, while also allowing for a degree of student choice over their topic.