International Business Environment

Module summary

Module code: BUSI1695
Level: 4
Credits: 15
School: Business Faculty
Department: International Bus and Economics
Module Coordinator(s): Kim Bui



The ethos of the Module can be summarised as `managing in a complex world'. Accordingly, students will examine how external influences affect the decisions and operations of today's organisations. These include the role of culture, diversity and ethics; the effect of unpredictable political and economic conditions; and the impact on business of social factors, technological change and globalisation. The capacity of businesses - both individually and jointly - to influence their environment will also be discussed, while a further aim is to develop in students a set of skills that they can take forward into their second and third years. To give students a clear insight into the major external environmental factors governing international business management. To give students a clear insight into the major external environmental factors governing international business management.

Learning outcomes

On successful completion of this Module a student will be able to:
1 Demonstrate an understanding of the concept of business
2 Demonstrate an understanding of the various aspects of a firm’s operating environment and their impact on firm performance
3 Work in teams

Indicative content

The drivers of globalisation. Multi-national enterprises. The globalisation debate (advantages and drawbacks). Market Entry decisions (what market to enter, when to enter and scale of entry). The Economic Environment. Free market economies – Anglo-Saxon model; social market model; Asian model. State controlled economies. Transitional economies. The Political Environment The Demographic and Social Environment. The Cultural Environment. The Ethical Environment and Corporate Social Responsibility. Impact of technology.

Teaching and learning activity

Lectures - Each lecture provides a comprehensive conceptual framework of the key areas of one aspect of the topic under investigation and takes the form of PowerPoint presentation, interactive tests and multimedia discussion. Tutorials - Tutorials are devoted to the analysis of case studies and the exploration of related issues. Case studies and the related questions cover the practical application of some theory or premise covered in the proceeding week’s lecture. Students debate, discuss case studies as well as prepare presentations during the tutorials.


Report - 100% Pass mark - 40% 1500 - words. The Report is a short summary in which students explain how the case study that they had presented is linked to theory/business context that we discuss at the lecture.